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March 8, 2021 at 12:06 pm in reply to: Rams own FAs & roster decisions & trade rumors (w/ a good post by db) #128242
znModeratorReport: Michael Brockers is available for trade, and the Rams are getting calls about Robert Woods https://t.co/78CVshohQv
— Rams Wire (@TheRamsWire) March 8, 2021
znModeratorNFL passer rating when under pressure (min. 90 pressured dropbacks):
Matthew Stafford – 91.8 (2nd) pic.twitter.com/p0WFuTKPDe
— PFF LA Rams (@PFF_Rams) March 7, 2021
znModeratorAnalysis: NFL’s very rich owners about to get much more rich
https://sports.yahoo.com/analysis-nfls-very-rich-owners-204857754.html
There are some very rich people about to get a whole lot richer. Who else but NFL owners?
Probably within the next week, those 32 multi-millionaires/billionaires will see their future earnings increase exponentially. The league is on the verge of extending its broadcast deals with its current partners, and with a new full-time rights holder in Amazon likely acquiring streaming rights.
The astronomical numbers figure to double in many cases, displaying once more that despite a pandemic, lower ratings for the 2020 season, and the waves of viewers finding alternate ways to watch games, the NFL is the most desirable of all commodities for broadcasters.
“There is so much interest in the NFL coming back in broadcasting and digital and all the ancillary programming and fantasy leagues and sports gambling,” says Marc Ganis, co-founder of Chicago-based consulting group Sportscorp and a confidant of many NFL owners. “Nobody wants to leave the NFL right now.”That’s particularly evident when it comes to television. Though the networks, mainly Disney-owned ESPN/ABC, may have balked at the rights fees the NFL is seeking over the next decade, they also pretty much are swallowing hard and ponying up.
ESPN spent the most in the current deal at $1.9 billion annually — increased to $2 billion once it got a wild-card playoff game. That provided it the Monday night showcase and the playoff representation. The league is eager for some of the Monday nighters to land on free-to-air ABC, while Disney is even more eager to get back into the Super Bowl mix on ABC.
The price tag probably won’t approach $2 billion per season, but it will increase substantially. And only ESPN’s deal ends after the upcoming season; the rest go through 2022.
Fox currently has a Sunday afternoon package of primarily NFC games and the Thursday night package at $1.76 billion per year. Amazon — with cable’s NFL Network, owned by the league — is in line to grab the prime-time portion, but Fox’s fee for the Sunday games could double from $1.1 billion.
CBS, which once had the Thursday night package, is paying $1 billion a year for the Sunday afternoon AFC-dominated telecasts and also seems headed for doubling that.NBC, which has next February’s Super Bowl — potentially in the middle of the Winter Olympics that the network also broadcasts — has been paying $950 million a year for the prized Sunday night deal. That, too, could double in rights fees.
Amazon’s buy-in is projected in the $1 billion range. And then there’s the DirecTV Sunday Ticket package of out-of-town telecasts, which is at $1.5 billion annually and figures to jump to $2 billion or so — with several bidders lined up.
So, from $7.185 billion a year to, say, $12 billion is in the ballpark.
Why is the league so eager to get the broadcast extensions done now? The NFL’s business year begins March 17.
Well, most stadiums were fully empty for all of 2020, and team expenses skyrocketed during the pandemic-impacted season. The loss of incoming revenues means a reduced salary cap this year (to about $183 million), and would have heavily impacted future caps without the upcoming tidal wave of rights fees profits.
There’s also the financial security the new contracts will provide. Not that Jerry Jones or Robert Kraft needs to worry where his next dollar is coming from. But they soon will know where their next millions of dollars are coming from.
The players, who wisely agreed to a new labor deal a year ago before the COVID-19 pandemic hit full force, will see the fruits of that pact throughout the decade. Not this year, when the new broadcast deals won’t have much effect. But definitely down the road paved with gold.
And despite how much they will be shelling out, the broadcast partners will benefit. Just look at the TV ratings for 2020, the newsiest of years with the pandemic; a stormy presidential election campaign and aftermath; and a racial and social awakening in America. Yes, the number of eyeballs watching on television dropped for the NFL, but the league still brought in an average of 15.6 million television and digital viewers during the regular season, according to the league and Nielsen.
As general managers or coaches like to say after making a trade, “It’s a win/win for everyone.” In this case, that’s almost certainly true.===
Amazon to Partner With the NFL for Exclusive Game Broadcasts
Many football games would appear on Prime Video if the deal goes through.https://www.fool.com/investing/2021/03/04/amazon-to-partner-with-the-nfl-for-exclusive-game/
Inside sources told The Wall Street Journal Wednesday afternoon that the NFL and giant technology company Amazon (NASDAQ:AMZN) are in the process of working out a deal for exclusive game broadcasting on Prime Video. While the details are still being worked out, the new plans could be finalized sometime during the week of March 8, according to the unnamed sources.
Amazon is specifically zeroing in on the NFL’s Thursday night games. Many of these games, under the terms of the agreement, would thereafter appear only on Prime Video and on local television networks in the area where the game is being played. Fidelity notes even if the partnership is finalized, Amazon won’t gain exclusive Thursday night game broadcast rights until some point following the 2022 season, when Fox Corporation’s (NASDAQ:FOX) broadcasting contract for those games ends.March 7, 2021 at 12:30 pm in reply to: Rams own FAs & roster decisions & trade rumors (w/ a good post by db) #128230
znModeratorRams salary-cap casualty? Andrew Whitworth knows the ‘nature of our business’
GARY KLEIN
https://www.latimes.com/sports/rams/story/2021-03-07/andrew-whitworth-rams-jared-goff-free-agency
Three years ago, for a tour of still-under-construction SoFi Stadium, Rams players boarded buses that ferried them down a hill and onto a dusty surface that would eventually become the immaculate playing field.
Offensive lineman Andrew Whitworth, 36 at the time, exited a bus and marveled at the work in progress. Then he turned to Jared Goff, joking that he looked forward to sitting in the stands or a suite and watching the young quarterback play when the $5-billion stadium was completed.Last Monday, standing in a stadium parking lot, Whitworth reflected on the tour.
“I never thought there’d be a chance in the world I would walk out the tunnel in this stadium,” he said.Whitworth, a 15-year NFL veteran, is preparing for a possible fifth season with the Rams — his second playing in SoFi Stadium, site of next season’s Super Bowl. And for the first time since signing as a free agent with the Rams in 2017, Whitworth is on track to protect the blindside of an established quarterback other than Goff.
In January, two weeks after their NFC divisional-round playoff defeat by the Green Bay Packers, the Rams traded Goff and two first-round draft picks to the Detroit Lions for veteran quarterback Matthew Stafford. The deal will not become official until the new league year begins March 17.
Whitworth’s status for the 2021 season also is awaiting official determination. In March 2020, the four-time Pro Bowl selection signed a three-year, $30-million contract that included $12.5 million in guarantees, according to overthecap.com. Whitworth started nine games last season before suffering torn knee ligaments. He sat out the last seven games and returned for the playoffs. He carries a cap number of $11.2 million this season.
Revenue lost by NFL teams because of the COVID-19 pandemic will cause the salary cap to drop from $198 million in 2020 to no lower than $180 million this season, though a final figure has not been determined.
“The plan is to prepare myself to play and to plan to be back,” Whitworth, 39, said after speaking at a news conference to open the Los Angeles Unified School District’s COVID-19 vaccination site. “But obviously, I have no idea what’s going to happen with our salary-cap situation. … You go through the offseason, you make sure you check off all the things that are feeling good and doing great.
“So, it’s a longer process than probably saying, ‘Hey, I’m back.’ It means I’m committed to being back and that’s the plan. Obviously, there’s a lot of work between now and then that has to go into that on a lot of different facets.”
Rams general manager Les Snead said after last season that Whitworth was “a freak of nature” and that the Rams wanted him to return. “In terms of his production on the field, I haven’t seen any more drop off,” Snead said. “Again, like all these decisions, there’s variables to be discussed within that.”The Rams made a major decision when they decided to part ways with Goff, the top pick in the 2016 draft. After Goff helped lead the Rams to the Super Bowl in 2018, they rewarded him with an extension that included $110 million in guarantees.
“I try to explain to me people that ask me around town, it’s like every August I show up I’m looking around the room like, ‘Oh yeah, that’s right this guy’s not here anymore. Oh, that’s right, he left in free agency.’”
But immediately after last season ended, coach Sean McVay cryptically said Goff was the Rams quarterback “right now.” Snead said he was the team’s quarterback “in this moment.”Asked if players were surprised by the trade, Whitworth indicated there were clues. “After hearing some of the press conferences and understanding kind of where we stood as a team, and what things were being said, you knew that there’s obviously some things there where it’s an open door for whatever,” Whitworth said. “So, I mean, you’re more just shocked at the timing and how fast that whole thing came about and all of those type things.
“So, I think as players you’re shocked by it, but I think it’s less shocking to the players only because that’s the nature of what we do. I try to explain to people that ask me around town, it’s like every August I show up I’m looking around the room like, ‘Oh yeah, that’s right this guy’s not here anymore. Oh, that’s right, he left in free agency“That’s the nature of our business. We’re used to a different face every year. So, when you play that last game, one of the reasons guys are usually so upset when that last game happens is they’re like, ‘Man, this group of guys, I probably won’t ever play with again. And that usually holds true. It’s pretty rare when it’s not.”
Whitworth said that he and Goff became close through the years and that they would remain so.
“I’ll be there supporting him and wishing him nothing but the best,” he said.Stafford, 33, has played 12 NFL seasons since the Lions selected him with in 2009 with the No. 1 pick in the draft. Whitworth said he has known Stafford for a while. They met through Clint Boling, Whitworth’s former Cincinnati Bengals teammate who blocked for Stafford in college at Georgia.
“We all play golf,” Whitworth said. “So, I already knew Matt pretty well. I think that will be a pretty easy transition and, obviously, he’s a heck of a football player.” A new quarterback is not the only change for Rams. There are several new assistant coaches, including offensive line coach Kevin Carberry, who replaces Aaron Kromer.
“It’s what the Rams felt is best — and there’s a couple other things that have gone that way this offseason,” Whitworth said. “So, whatever they think is best is what they’re doing, and you’ve just got to do your best to be a part of it.”Whitworth, nominated multiple times for the NFL’s Walter Payton man of the year award for his community and charitable work, has been at the forefront of several initiatives with the Rams and is regarded as a team leader. He said he feels “great” physically and is working to strengthen areas of his knee that might have been weakened by last season’s injury.
Last season, the Tampa Bay Buccaneers became the first team to win a Super Bowl in their home stadium. The Rams are aiming to duplicate the feat.
From the parking lot, with the massive stadium in view, Whitworth sounded optimistic.
“It will be really special to have the opportunity to play the season, being my 16th season, where I have the opportunity to turn 40 and also be a left tackle in the NFL, which is pretty rare,” Whitworth said. “So, there’s a lot of things on the horizon and, obviously, a lot of goals, so it gives us plenty to be excited about and to work toward.”
znModeratorYeah that was a good interview.
I like how Ramsey couldn’t come up with an answer to the question, what was the craziest thing AD did that you saw in a game. Ramsey was like, there’s something every game.
March 6, 2021 at 6:00 pm in reply to: “where does this one go?” – the comic side of dystopia #128223
znModeratorconservatives when they find out catchers sometimes wear nail polish so it’s easier for pitchers to see their signs pic.twitter.com/3TeyLy6FTM
— eleanor (@22kersh) March 6, 2021
znModeratorMichael Brockers admits Matthew Stafford is “a level up” from Jared Goff
I am not sure I like the idea of a defensive player from a unit that played poorly in its last playoff game saying the issue is all about the qb.
Not sure that’s quite the right attitude. I like Brockers but I don’t think that remark is well-thought out. Not because what it might be saying about Goff, but about what kind of attitude it conveys. There are only 3 times in NFL playoff history since the merger when a team scored on its 1st 5 possessions, and the Green Bay game was one of them.
In terms of Stafford being a cut above? Well he better be–😎 …he’s a 13 year vet with a lot of talent and a lot left in the tank.
In fact what past Rams qb is he NOT a cut above? Maybe Warner…though I dunno, maybe Stafford has more at qb than Warner did. (Though I am only counting their qbs since I first started following them in the late 70s.)
In terms of what is being said about Goff, yeah I know a lot of guys were down on him, but I am not one of them. But the trade is the trade and I look forward to seeing the Stafford Rams offense in action.
I am not sure they are doing themselves any favors by crowning themselves this early though. A lot more than just qb has to go right for this to be a trophy year. Maybe those other things will play out right, maybe they won’t all play out right.
znModeratorThe coach who has me most curious is the new OL coach, Carberry. It has been a long time since they had a newbie OL coach. Going back to 97 in fact.
Plus they need some OL players.
Outside of that–edge rusher/OLB, downfield WR, a replacement for Brown.
But even with what they have, they ought to have a winning season. Not sure how far they will go.
None of the coaching changes bother me. Though as I said I want to see how the Carberr-ator does.
I look forward to seeing Stafford play. He has the potential to be a cut above every prior qb the Rams have had since the 70s (when I started following them)…except Warner, though maybe even Warner.
I do like this joke though:
Jared Goff when the Rams draft all o-line & deep threats. pic.twitter.com/ginsmoAoN9
— Ramuel L Jackson🏁🐏🐍🕙 (@RamuelLJackson) February 24, 2021
znModeratorI mean…it's the Cycle, but the Rams cornered themselves in here.
When you go 10-6 and win a playoff game and then "upgrade" at QB to the cost of two 1sts and a 3rd, you're not afforded any wiggle room. https://t.co/lT5skuz5yQ
— BTHRams (@BTH_Rams) March 6, 2021
znModeratorMost coverage snaps per reception in 2020:
🔹 Jalen Ramsey – 18.2
🔹 Darious Williams – 16.1LA have themselves an elite duo 😤 🔒 pic.twitter.com/vfJJwhdPoP
— PFF (@PFF) March 5, 2021
znModeratorLondon Fletcher is one of the most underrated players in NFL history
▪️2,039 career tackles (second most since NFL started tracking in 1987)
▪️Super Bowl Champion
▪️16 NFL seasons without EVER missing a single game@LFletcher59 is the IRONMAN pic.twitter.com/851C99LJX5— NFLonCBS (@NFLonCBS) March 5, 2021
znModeratorEarth's oxygen-rich atmosphere will last only another billion years https://t.co/iOW93j1Glc pic.twitter.com/j1qwpKcljm
— Forbes (@Forbes) March 5, 2021
znModeratorHere’s video of Arizona State Rep. Joseph Chaplik asking why no one was talking about masks during the AIDS epidemic since he tried to claim it was fake news. 😬 pic.twitter.com/c08LKUlvr6
— Analise Ortiz (@AnaliseOrtiz_AZ) March 4, 2021
znModerator#RT @RamsNFL: “I think AD should start being in conversations for MVP.”
All @jalenramsey does is speak facts.
From the Huddle and Flow podcast with @JimTrotter_NFL + @wyche89! pic.twitter.com/VSC4r56Ggv
— Esther Valadez (@EstherValadez15) March 5, 2021
znModeratorThe Los Angeles Rams stand in solidarity with the Asian American + Pacific Islander communities.
We condemn these acts of racism, hate + xenophobia against the AAPI community. #StopAsianHate x @trapp07 pic.twitter.com/9KW6MBr3x2
— Los Angeles Rams (@RamsNFL) March 5, 2021
znModeratorRaheem Morris Discusses Potential Adjustments To Defensive Scheme
New Los Angeles Rams defensive coordinator Raheem Morris has some big shoes to fill given the job his predecessor did with this group in the 2020 NFL season.
Despite being in his first year at the position, Brandon Staley managed to lead the No. 1 defense in the NFL. As a result, his efforts have helped him become the new head coach for the Los Angeles Chargers this offseason.
Morris is well aware of the expectations after inheriting a talented group led by what he believes are two future Hall of Famers in Aaron Donald and Jalen Ramsey. He will be tasked with replicating the same level of success the Rams had on this side of the ball throughout the 2020 campaign under Staley.
Of course, Morris will be looking for ways to kick things up a notch. Although he plans to stick with a 3-4 base approach, he expects them to be much more fluid when it comes to sub-packages, via Stu Jackson of the team’s official website:
“When you go into your sub-packages, which the league has kind of developed into, you see a lot more four-down fronts,” Morris said. “Whether you’re talking about odd or even fronts, whether you’re talking about bringing different people in to do some different things, you’re going to do all those things, you’re going to have all those different types of packages. Obviously, you’ll talk about who you are and what you are. We’re going to look like a three-four base team, something that we tried to look like in Atlanta.”
Morris added that the “if it isn’t broke, don’t fix it approach,” is not going to cut it if the Rams are going to win a Super Bowl:
“I wasn’t brought here to try to duplicate what they did last year,” Morris said. “We were brought here to win and we’re brought here to win a championship.”
It is encouraging to see that Morris is not planning on resting on the laurels of this group’s performance last season. While Donald and Ramsey will remain as the focal points of the defense, nothing is set in stone just yet with key players like safety John Johnson III, outside linebacker Leonard Floyd and cornerback Troy Hill all set to test the market as unrestricted free agents.
Fortunately, the Rams have good reason to be optimistic about all the different looks they can provide thanks to the bevy of versatile talent at their disposal. Morris is going to do what he can to put his own twist on the base 3-4 scheme just like Staley did with former defensive coordinator Wade Phillips.
znModeratorJalen Ramsey doesn’t see any other CBs doing what he does on a weekly basis
Cameron DaSilva
* https://theramswire.usatoday.com/2021/03/05/rams-jalen-ramsey-cornerback-best-season-2020/
Jalen Ramsey earned his second first-team All-Pro selection last season after putting together a stellar campaign in the Rams secondary. His impact goes well beyond the box score, consistently locking down No. 1 receivers and forcing opposing quarterbacks to go elsewhere with the ball.
Looking back on his 2020 season, Ramsey would consider it his best year yet. It’s hard to argue with that fact, too. He allowed a career-low completion rate of 50.7%, gave up a passer rating of just 68.1 in coverage and shut down Pro Bowl receivers such as DK Metcalf, DeAndre Hopkins and Allen Robinson.
And as well as he played last season, he still sees a lot of room for improvement.
“I would put this up there as my best season yet,” Ramsey said on the “Huddle and Flow” podcast. “I have a lot of improvements to make still, especially if I’m going to continue playing inside, outside, moving around and playing different positions a little bit more – things I had never done in the past. And that just came to show you how much the Rams value me and how much they knew what type of player I was and wanted to use all of my skill sets and not just pigeonhole me with one specific thing or certain coverages.”
Ramsey became a different type of cornerback last season than he was in previous years. He played the nickel (or “star) role more often than he ever has, he blitzed off the edge at times and consistently matched up with No. 1 receivers.
When he looks around the league, he doesn’t see any other cornerbacks doing what he does on a weekly basis. He knows there are versatile corners out there, but none that is blanketing No. 1 receivers one week and making big plays from the slot the next.
“I’m a football fan so I look at a lot of football as well, but I’m not seeing guys go out one week and guard the No. 1 receiver on the team, who was probably a Pro Bowl receiver or an All-Pro receiver and essentially lock him down, and the next week go play nickel and make plays in the backfield or on the edges and not even really guard the No. 1 receiver that game,” Ramsey said. “I’m not seeing too many guys do that and still make an effect on the game. I’m not really seeing any guys do that, if I’m being honest with you. And there are other versatile guys in the league. I’m not saying there isn’t any other versatile guys in the league. But there isn’t really anybody in the league who’s guarding a No. 1 receiver, locking him down like I am, and then playing the nickel and making an impact on the game as I am. And within all of that, as well, kind of elevating my teammates around me, elevating the secondary guys around me, making sure they’re ready to take advantage of their opportunities when their opportunities present themselves just because at a certain point in games and the season, teams will avoid me.”
Ramsey is just getting started with the Rams and if he plays the way he did last season, he’ll be an All-Pro again in 2021. He’ll be playing under a new defensive coordinator, however, after Brandon Staley left to become the Chargers’ head coach. He’s excited about Raheem Morris, but Staley is someone Ramsey once again called “a genius.”
Morris has said he just doesn’t want to screw up the way Ramsey and Aaron Donald are playing, so expect to see much of the same from both players next season.
znModeratorJim Mora: Rams, Matthew Stafford a match made in heaven https://t.co/aNnuhdlMm1
— RamsNewsNow (@RamsNewsNow) March 5, 2021
March 5, 2021 at 11:28 am in reply to: Rams own FAs & roster decisions & trade rumors (w/ a good post by db) #128199
znModeratorJohn Johnson has free agency on his mind. I doubt he gets re-signed by the Rams. https://t.co/4NZQafpAws
— Cameron DaSilva (@camdasilva) March 5, 2021
znModeratorJalen Ramsey called 2020 his best season yet, but he still has “a lot of improvements to make.”
He also doesn’t see any other CBs doing what he does on a weekly basis https://t.co/9DKVCsJfrc
— Cameron DaSilva (@camdasilva) March 5, 2021
znModeratorWith Gerald Everett on his way out, we’re doing a deeper dive on Brycen Hopkins — and we have a feeling he’ll be a threat with Stafford.
He’s technically sound in every area. His ability to exploit zones and make contested catches is uncanny. Think he’ll be an upgrade. pic.twitter.com/poCLyZ5PMW
— Rams Brothers (@RamsBrothers) March 5, 2021
znModeratorAaron Donald was flexing his strength all season 😤💪 @AaronDonald97 @RamsNFL
(h/t @SNFonNBC) pic.twitter.com/wgNimMGYm7
— The Checkdown (@thecheckdown) March 4, 2021
znModeratorT.J. Hockenson sees similarities in Jared Goff and Matthew Stafford's personalities https://t.co/AKWTxEj68P
— Rams Wire (@TheRamsWire) March 4, 2021
znModeratorWhat to know about the Rams’ new assistant coaches — and their top priorities
Jourdan Rodrigue
Last week, Rams head coach Sean McVay spoke publicly for the first time since the end of the 2020 NFL season, and discussed, among many topics, his new roster of coaches — including turnover at defensive coordinator for the third time in three years, external hires and a few internal promotions.
“(I’m) very excited about the coaching staff,” he said. “I feel really great about just the quality of men, the character that these guys have, the way that they communicate, the way they develop and build relationships with the players, with the coaches. I think our staff camaraderie is something that’s going to be instrumental in how we progress, and how we continue to evolve and improve in all three phases.”
But it’s one thing to sign a new staff of assistant coaches, and another thing to dive into the offseason work with them. And as McVay alluded, there is work to be done in every phase.
Below are the most notable promotions and staff changes for the Rams’ assistants and coordinators — plus insight and analysis on what the top priorities in these roles may be:
Coach: Defensive coordinator Raheem Morris
Morris was McVay’s top choice for the role after former defensive coordinator Brandon Staley accepted the Chargers head coaching job. The two have a foundation of friendship that spans the better part of a decade and multiple coaching staffs. Morris enters a challenging position as the third defensive coordinator Rams players have had in three seasons — but as a former head coach who also took over a flailing Falcons team as interim head coach last season, Morris’ abilities certainly stood up to the task.
“Here’s what the Rams will get with Raheem Morris: accountability,” The Athletic’s Falcons beat writer Tori McElhaney said in January. “When he was named interim head coach here in Atlanta, one of his very first acts was holding meetings with the leaders and veterans of the team. He was frank. He needed to see more from them — more production, more leadership, more accountability, more fire, more …
“The aggressiveness with which this defensive unit played is what stuck out to me the most in regard to what Morris brought in his time as interim head coach.”
Morris interviewed for the Falcons’ permanent head coaching job, but they ultimately hired Arthur Smith. Still, reporters noted, Morris’ impact on the players and staff was notable despite the chaotic situation.
“The Falcons were a better team with him as interim head coach, and he’s still only 44, with the rare skill set of NFL coaching experience on both sides of the ball,” said The Athletic’s Tampa Bay beat writer Greg Auman, who covered Morris when he coached the Buccaneers.
McVay said that Morris has a “zest for life” and an energy about him that will immediately appeal to his players.
“You never leave Raheem Morris not feeling better about yourself,” McVay said. “The capacity, the command that this guy has — the charisma and the presence. … When you’re looking at what you’re looking for from a coach, he checks all the boxes. He has an incredible ability to communicate and to relate to so many different types of people. I think he can help them reach their highest potential.”
Biggest priority
‘
Avoid drastic regression. Morris will introduce some of his own defensive concepts and schematic wrinkles to a Rams defense that ranked No. 1 in many major categories in 2020 (including preventing points and total defense) but there is not going to be a complete overhaul of the Vic Fangio/Staley system already in place. That’s a good thing because it would require the Rams to learn a third new system in three years.“You kind of formulate the things that you do around your players,” Morris said last month. “Staley did a great job of doing things that his really good players could do. He did a great job of doing the things that the guys are capable of doing here. There’ll be a lot of things that’ll be similar. There’s a lot of things that were similar from when (former defensive coordinator) Wade (Phillips) was here. … The guys that you have here are really talented, they’re great players, and they look forward to playing the game the right way.”
Some regression toward the mean on either side of the ball, particularly after a standout season, is pretty standard in the NFL. It also doesn’t mean “going from good to bad” — it means that, if we consider a defense that ranks first in most categories to be an “outlier” (well above the mean statistics and performance across the league), then departure from so dramatic an outlier is normal.
Where the Rams would like to stay, even with inevitable change in on-field personnel, is reasonably above the mean. An example of “drastic” regression would be going from ranking No. 2 in scoring to No. 22 over the course of three seasons.
Coach: Special-teams coordinator Joe DeCamillis
DeCamillis, 55, first worked as an NFL special-teams coordinator in 1988 with Denver, before moving on to the New York Giants, Atlanta, Jacksonville, Dallas and Chicago, followed by second stints in Denver and Jacksonville, where he spent the last four seasons. His Jaguars units ranked No. 24, No. 4, No. 6 and No. 18 in DVOA since 2017. The Rams finished the 2020 season ranked No. 30 in special-teams DVOA, dropping from No. 23 the previous year.
Biggest priority
Creating a consistent return game.
DeCamillis’ ability to develop kick and punt returners was lauded by McVay when he was hired. The Rams were, to put it politely, inconsistent in both of those phases in 2020 — but it’s not all just about who is touching the ball.
“The better the blocking schemes are, and the better holes you have to run through, the better the return is going to be,” DeCamillis said. “Now, where you get special is when it’s a guy that has (former KR/PR/WR) Devin Hester-type ability. Those types of things, that’s where you can really become special.”
DeCamillis didn’t rule out continuing to develop Nsimba Webster in that role, and the Rams brought in a possible kick return specialist candidate in running back Raymond Calais — but he barely saw any action and then finished the season on injured reserve.
Some may have pointed toward a little inconsistency from punter Johnny Hekker in 2020 as a possible priority as well — however, based on Hekker’s career track record it’s not hard to imagine he’ll bounce back in 2021. DeCamillis certainly believes that will be the case.
“I think he’s a great punter, and hopefully next year he has a better year,” DeCamillis said. “That’s my hope. That’s what our goal is.”
Coach: Running backs/assistant head coach Thomas Brown
Brown’s promotion was well deserved and a smart move by McVay, who has made it clear throughout the season the running backs coach quickly became one of his most trusted and relied-upon assistants. It would not be surprising to learn that Brown drew interest from other teams this past offseason, too. Promoting him to the assistant head coach role not only is a way to keep Brown on staff, but also give him a deserved increase in responsibility. Brown will also soon become a draw for other teams in head coaching and coordinator cycles, and McVay said earlier this year he believes Brown will be a head coach in the NFL.
“I could go on and on about him, what he’s meant to me, going back to our relationship, even competing against one another in high school,” McVay said. “But he’s got such a refreshing security about himself, an ability to command the room and communicate.”
Most importantly, McVay said, Brown disagrees with him on some things.
“I think what I’ve always appreciated about our interaction in the last year that we’ve spent together (is that) he’s always going to tell me what I need to hear, not what I want to hear, and sometimes that’s hard to find as a head coach,” he said.
Biggest priority
Building off of Cam Akers’ momentum at the end of the 2020 season.
McVay called Akers an “every-down back” earlier this month, and that could point toward Akers continuing in the lead-back role he assumed in the latter part of the year.
Akers suffered a rib injury early in his rookie season, so his carries and development were limited through the first half of the season. But in his final seven games (including two playoff games), Akers rushed for 645 yards on 141 carries (4.57 yards per carry) with four touchdowns. He also missed the Rams’ Week 17 game against Arizona while recovering from a high ankle sprain. Brown worked closely with Akers to help him make the jump from college to the NFL. It’s feasible the Rams move away from a heavily rotating “committee” approach they started the 2020 season with, and more toward working Akers into the lead share of carries and using speedy, versatile backs Darrell Henderson and Xavier Jones for complementary carries. Henderson’s injury history also points toward this being an efficient plan.
Brown will also work with McVay, offensive coordinator Kevin O’Connell and offensive line coach Kevin Carberry to coordinate the run game on the offensive side.
Coach: Offensive line coach Kevin Carberry
Carberry worked with McVay for one season in Washington and replaces veteran offensive line coach Aaron Kromer, whom the Rams say they “mutually” parted ways with in February. He was most recently the offensive line coach at Stanford.
“Sean likes him from their days in Washington, and he’s going to do Sean’s stuff, so it’ll be a lot of stretch and outside zone,” The Athletic’s national college football insider Bruce Feldman said. “At Stanford, David Shaw really likes the power, and Kevin Carberry liked duo as well, so they were bigger on that in the run game.”
Like Kromer, Carberry is a disciple of storied offensive line coach Bill Callahan — of whom McVay is also an admirer.
Biggest priority
Restocking depth and any position changes in free agency and helping find Andrew Whitworth’s eventual replacement.
Carberry’s influence on personnel and scheme will be of great interest this offseason. Stanford was productive in its run game in a truncated 2020 season with Carberry coaching the offensive line. Because Stanford only played six games, it’s less valuable to look at the rushing yards per game, and more at touchdown production — Stanford scored 15 rushing touchdowns in 2020, and their lead back averaged 4.4 yards per carry while complementary backs averaged 4.2 yards per carry.
Meanwhile, the Rams have big personnel decisions looming, starting with the future of center Austin Blythe. The center position is a priority for the Rams, and Blythe was considered a priority when the offseason began — but he also was a Kromer-influenced signing. Would Carberry have others in mind?
And, while longtime stalwart left tackle Whitworth expects to return in 2021, the Rams need to find the player who will ultimately replace him — and because they don’t have a first-round pick until 2023 and limited finances because of their core contracts, this player could very well be a draft-and-develop guy picked as early as in this spring’s draft.
Coach: Defensive line/run game coordinator Eric Henderson
Henderson has been the Rams’ defensive line coach for the past two seasons and now will also coordinate the run defense under Morris. Similar to Brown, it was a wise move to increase Henderson’s role on the defense — not only because he has the trust and respect of his players and is an excellent teacher, but also because it would not be a surprise if Henderson also drew outside interest as the Rams worked out his contract.
Staley’s defense accepted lighter fronts in favor of a mathematical advantage in the back half, especially on passing downs, so it will be interesting to see how much of that philosophy carries over in 2021. The Rams ranked No. 3 in run defense last season and No. 4 in defending rushing touchdowns.
“(As) run game coordinator, he’ll really head up a lot of the front mechanics, the different things in terms of how we want to defend people in some of those run downs,” McVay said. “(That) is going to be a really big deal and a real credit to what he’s done.”
Biggest priority
Develop along the interior.
Henderson draws extensive praise from his defensive linemen for his ability to teach and develop, and that will be important for the Rams over the next few seasons as they will likely be unable to bring in high-dollar signings to complement the rotation that features Aaron Donald, Michael Brockers and A’Shawn Robinson. Developing players who turned into key role players such as Sebastian Joseph-Day and Morgan Fox is an underrated, but highly beneficial, facet of Henderson’s tenure.
Coach: Secondary coach Ejiro Evero
Evero interviewed for the Green Bay Packers defensive coordinator position, a job that was given to former Rams linebackers coach Joe Barry. Promoting Evero was the necessary step for the Rams’ defense this offseason, particularly after losing cornerbacks coach Aubrey Pleasant to a secondary coach role in Detroit. Evero was a crucial teacher of Staley’s system in last year’s virtual offseason, which places heavy reliance on safety help and hybrid roles, as well as safety command of the secondary in general.
Biggest priority
Continue to develop young safeties and help find depth at cornerback.
It would be hard for the Rams to lose John Johnson III, who called the defense under Staley in 2020 and played a versatile safety position. But the Rams have been lucky to develop some really talented young safeties under Evero over the last few years, including Taylor Rapp, Terrell Burgess, Jordan Fuller and Nick Scott. The staff sees Fuller as the player who could command the defense in a similar role to Johnson’s.
But Evero also assumes responsibility of the cornerbacks in 2021, and in doing so must establish depth alongside star Jalen Ramsey and blossoming talent Darious Williams. Though Burgess and David Long could play nickel safety and nickel corner roles, retaining or bringing in a versatile cornerback such as veteran Troy Hill (or a similar player) helps unlock Ramsey’s autonomous movement across the defensive backfield and is a real asset to the system.
Coach: Linebackers coach Chris Shula
Shula worked solely with outside linebackers in 2020 but will now expand to the entirety of the position. McVay said Shula will also work with Evero to coordinate the back seven.
Biggest priority
Depth and development on the edge and the inside.
The Rams need to restock their edge rusher depth with a veteran player, whether that is upcoming free agent Leonard Floyd or another player. They should also draft an edge rusher who can serve in a rotational/development role in the short term and mature into a three-down player.
Inside linebacker is a big question this offseason, as it is historically not a spot of heavy financial or draft capital investment by the Rams. The rotation of Micah Kiser, Kenny Young and Troy Reeder flashed positively in spots, but also had difficulties when stretching horizontally. Adding side-to-side speed and sureness of tackling would be beneficial, whether that player is already on the roster or they find him in the mid-to-late rounds of the draft.
Coach: Assistant secondary coach Jonathan Cooley
The Rams had to promote Cooley to retain him, as he had multiple opportunities outside the building. McVay sounded glad to do so.
“I think (Cooley) is another young, sharp up-and-coming coach who has a great command of the game,” McVay said. Cooley will now complement Evero in the secondary, and though his official title was defensive assistant/quality control in 2020, throughout training camp and in-season practices he could be seen working quite a bit with the cornerbacks and helped install the “star” package for Ramsey.
Biggest priority
Complement Evero without a current cornerbacks coach, help develop younger players.
When McVay and Morris cited some staff continuity from Staley’s system to Morris’, Cooley was one of the coaches they had in mind who could help communicate and tweak that language. He played for and coached with Staley at John Carroll, which was where Staley unrolled his defensive system in full for the first time.
Also: Offensive assistants Nick Jones and Chris O’Hara were added to the staff.
Jones, a former player who was on a handful of NFL practice squads, also held assistant coaching positions at his alma mater Georgia, Coastal Carolina, Air Force, Colorado State and was a diversity coaching fellow for the Falcons in 2020 (so he has a Morris connection as well). O’Hara has held offensive quality control roles in Jacksonville and Washington since 2014.
Tight ends coach Wes Phillips was also promoted to pass game coordinator
…so will work with O’Connell and McVay in both roles and may lend an extra voice in play design.
The Rams also added two new assistants on the defensive side in Marcus Dixon (assistant defensive line coach) and Dwayne Stukes (assistant special-teams coach).
Both are former players who have previous assistant coaching experience. Dixon and Henderson have a longtime previous relationship while Stukes was with Morris in Tampa Bay as both a player and an assistant coach.
znModeratorCooper Kupp: 127 catches from the slot since 2019
Most in the NFL 🔥 pic.twitter.com/urZsLuQHyv
— PFF Fantasy Football (@PFF_Fantasy) March 4, 2021
znModeratorblaming Sanders for this.
I blame Sanders for the Donald rib injury
znModeratorNot making an argument here fwiw.
Just posting data.
..
Matthew Stafford (56.2%) ranked 21st in depth-adjusted accuracy out of 31 qualifying quarterbacks in 2020. pic.twitter.com/lhM0CELLMW
— QB Data Mine (@QBDataMine) February 15, 2021
Jared Goff (61.5%) ranked 12th in depth-adjusted accuracy out of 31 qualifying quarterbacks in 2020. pic.twitter.com/KciQMEJdXw
— QB Data Mine (@QBDataMine) February 27, 2021
znModeratorRams Brothers@RamsBrothers
As the “all eyes on Sean McVay” narrative plays itself out, it will be important to monitor McVay’s ability to delegate.The best coaches (Reid, Belichick) have a ton of trust in their staff. The O’Connell hire was the first baby step. This year, it’s a brand new challenge.
znModeratorSean McVay already impressed by Raheem Morris' leadership with Rams https://t.co/p2SDdwZ7w6
— Rams Wire (@TheRamsWire) March 3, 2021
==
from that

McVay told reporters last week that Morris checks all the boxes and that he’s going to make everyone around him better.
“Raheem is a special coach. I think when you guys got a chance to speak with him or anybody that knows Raheem – my dad says it best about Raheem, he has a zest for life. You never leave Raheem Morris not feeling better about yourself,” McVay said. “But the capacity, the command that this guy has, I think the charisma and the presence. When you’re looking at what you’re looking for from a coach, he checks all the boxes. He has an incredible ability to communicate and to relate to so many different types of people, I think he can help them reach their highest potential. Even just watching the way that he’s leading these staff meetings with the defensive coaches, where there are a couple of new faces and then a lot of continuity from the previous staff, he did a great job. There’s a real connection and a collaboration. Guys are enjoying doing football together and I think that’s a huge credit to Raheem and his leadership. I think the players are going to love working with him and what he brings.”
znModeratorProFootballTalk@ProFootballTalk
For anyone who cares, you will routinely be lied to over the next few weeks by reporters who pass along inflated or otherwise false numbers in order to stay in the good graces of #sources. -
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