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AI Overview: An “earned first play action” is an advanced football metric that tracks when an offense runs a play-action pass on a 1st-and-10 situation, specifically when that down was newly earned by a previous successful play (rather than occurring at the very beginning of a drive).
Earned 1st Down refers to a 1st-and-10 situation that the offense creates themselves during a drive (e.g., picking up a first down to extend the possession), as opposed to starting a new drive after a kickoff or a turnover.
The Earned First Play-Action Rate calculates how often a play-caller dials up a play-fake on these specific downs. It is widely used in analytics to measure an offense’s aggressiveness and their willingness to attack on standard passing downs.
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Ryan Paganetti@RyanPaganetti
The McVay offense has a lot of fingerprints. This one keeps showing up in the data: earned first play action.McVay has finished top two in earned first play action rate in 6 different seasons as a play caller.
In 2025, the Rams generated 41.8 EPA on those plays including playoffs, by far the most by any team over the last four seasons. No other team has even reached 30 EPA.
data via @FantasyPtsData
Here’s where 2026 play callers rank in earned first play action usage since 2022:
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