the uniform

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  • May 11, 2018 at 10:38 pm #86085
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    Rams want to wear blue and yellow uniforms more often, but NFL says no

    Rams want to wear blue and yellow uniforms more often, but NFL says no

    Since the Rams moved back to Los Angeles, questions have raged about which uniforms they should wear: The blue and white of Merlin Olsen in the 1960s? The blue and yellow of Eric Dickerson in the 1980s? The blue and gold of the St. Louis years? Some combination?

    The Rams are working on a permanent answer, but in the meantime they’d like to wear the Dickerson-style throwbacks more. The NFL, however, has other ideas.

    Rams COO Kevin Demoff says the team has asked the NFL for permission to wear the blue and yellow throwbacks more often, but the NFL limited the Rams to wearing them twice last season. Demoff said he’s working on explaining to the league office that the fans would prefer those uniforms.

    “We have spent the year educating them on our fan base,” Demoff told the Los Angeles Times. “We forwarded them all of the fan complaints, the emails we get, so I think they’re well aware of our fans’ preferences.”

    Demoff said the Navy blue jerseys the Rams have worn aren’t anyone’s favorite.

    “It was always with the idea that we’d be able to revisit it during the offseason when there’s more time to plan,” he said. “Hopefully, they recognize the challenge we have and appreciate the connection the fan base has to the blue and yellow. If we can avoid wearing our Navy jerseys next year, we will.”

    It’s a bit odd that the NFL won’t let teams wear whatever uniforms they want, but it appears that the Rams still have some work to do to convince the league to let them wear those Dickerson-style uniforms on a full-time basis.

    May 11, 2018 at 11:57 pm #86086
    Avatar photojoemad
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    The STL Gold on the current blue and white jersey looks stupid. I can’t imagine those sell very well either

    I hope the league shows some flexibility and lets them both wear Gabriel and Dickerson era jerseys

    May 12, 2018 at 6:48 pm #86094
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    May 12, 2018 at 6:56 pm #86095
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    NFL seems to be against one part of Rams’ uniform plan for the 2018 season
    If the Rams uniform combinations look ugly this season, this is why

    John Breech

    https://www.cbssports.com/nfl/news/nfl-seems-to-be-against-one-part-of-rams-uniform-plan-for-the-2018-season/

    After being forced to wear mismatched uniforms for part of the 2017 season, the Rams were hoping to fix things this year, but it doesn’t look like that’s going to happen.
    If you haven’t been following the Rams’ uniform drama, here’s a quick refresher: After making the move from St. Louis to Los Angeles in 2016, the team decided it was also going to undergo a major rebrand that would involve a uniform change. However, the uniform change wasn’t scheduled to happen until 2019.
    Due to that fact, the Rams played the 2016 season with their gold, white and blue uniforms before making a minor switch the next year. In 2017, the team got rid of the gold horns on their helmet and added white horns. If you’re wondering what all this looks like, here’s a picture.

    The image on the far right is what the helmet looked like in 2016. The image in the middle is from 2017 and the image on the left is the throwback uniform that the Rams would prefer to wear, because those are the colors they wore during their first stint in Los Angeles.
    Unfortunately for the Rams, the NFL only allows teams to wear their throwback uniform a total of two times per year, which means the league won’t allow them to wear the blue and yellow look more than twice. Rams COO Kevin Demoff told the Los Angeles Times this week that the Rams have let the league know their feelings on the issue.
    “We have spent the year educating them on our fan base,” Demoff said of the NFL. “We forwarded them all of the fan complaints, the emails we get, so I think they’re well aware of our fans’ preferences.”
    The Rams had even asked the league if they could wear blue and yellow for the team’s playoff game last season, but the NFL shot them down.
    The problem for the Rams is that when they’re not wearing blue and yellow, their uniforms just don’t match. The team was mocked on Twitter last season anytime they wore their navy blue uniform.

    Demoff hates the mismatched blue look so much that the team is going to try to wear white for every game in 2018.
    “If we can avoid wearing our Navy jerseys next year, we will,” Demoff said.
    Demoff has been talking to the league about wearing blue and yellow more often this season, but so far, the talks aren’t going the way the Rams would like.
    “It was always with the idea that we’d be able to revisit it during the offseason when there’s more time to plan,” Demoff said. “Hopefully, they recognize the challenge we have and appreciate the connection the fan base has to the blue and yellow.
    Even blue and white, which the Rams wore in the 1960s, would be better than wearing a mismatched look.

    The good news for Rams fans is that they only have to deal with the mismatched uniforms for one more season … or is it two more seasons?
    One other issue here is that the Rams don’t yet know when they’ll be getting new uniforms. Originally, the team was hoping to unveil a new uniform when the their new stadium opened, which was supposed to be in 2019. However, the stadium opening has now been delayed until 2020, which means that might end up being the year the team eventually gets a new look. Demoff told the Times that the team will know by the end of the offseason whether they’ll be getting a new uniform in 2019 or 2020.
    In the mean time, Rams fans should probably get used to the ugly uniforms, because they’ll be sticking around for one (or two) more seasons.

    May 20, 2018 at 10:20 pm #86348
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    Yo NFL, do the right thing and say yes to the Rams throwback uniforms

    Vincent Bonsignore

    link: https://www.ocregister.com/2018/05/18/yo-nfl-do-the-right-thing-and-say-yes-to-the-rams-throwback-uniforms/

    We get it, the National Football League has a lot on its plate right now.

    Among them, trying to make the game safer and sorting out the national anthem controversy and figuring out what constitutes a legal catch or not and adapting to the potential new world of legalized sports gambling.

    So we’ll cut the powers that be a little slack if they’re not taking seriously the uproar going on in Los Angeles about the Rams god-awful mix-matched uniforms and a bunch of frustrated fans who turn to everyone and anyone for help.

    Including the NFL’s New York City headquarters, which holds the key to turning the whole embarrassing situation into a feel-good story with a happy ending.

    But rather than oblige, the NFL responds with a tone-deaf shrug of the shoulders as if to say: Them’s our rules, partner. Deal with it.

    Even though, you know, we’re only the second-biggest market in the country, and after kicking us to the curb for 21 years you’d think the NFL would bend over backward trying to do everything possible to ensure a positive, healthy, long-term reconciliation.

    Especially when, in this case, that “anything” is so incredibly easy and makes so much sense.

    All it would take, really, is a teeny-weeny little tweak to the current rules.

    As in, chilling out and letting the Rams wear their blue and gold throwback uniforms the next two seasons. Or until they roll out their permanent new unis upon opening their new stadium in 2020

    That’s it. A simple, painless yes to a request that will have a minimal, if any, effect outside of a bunch of very appreciative fans in Los Angeles.

    It’s a gesture about as harmless and innocuous as a cop pulling someone over for day-old expired tags, then letting them off with the promise they’ll head directly to the DMV to renew their registration.

    That minimal amount of effort and rule-bending would send a powerful message from the NFL to its hardcore, devoted customers. The ones that rob Peter to pay Paul to buy season tickets and team gear and stadium hot dogs and beer more than four times above the normal costs.

    The ones that tune in to games on TV each week in numbers that dwarf every other professional sports league and drive up network rights fees and help pay players and coaches and front office executives and league office personnel exorbitant amounts of money.

    To those fans, the ones paying everyone’s salaries and making sure the money train keeps churning down the tracks, the NFL would be saying: We hear you. We’re listening. We get it. And we’re going to do right by you.

    But I digress.

    Like I said, the NFL has a lot going on. So maybe they just haven’t gotten around to opening up all those emails from the Rams explaining their fans frustrations about the current uniform situation. The ones pleading with the league to give them more leeway to wear their throwback uniforms until they roll out a fresh new brand and color scheme in 2020.

    Or maybe, being all the way across the country in New York, the NFL just doesn’t appreciate the level of frustration fans feel upon watching their favorite team playing in mismatched uniforms that look like they were haphazardly yanked out of boxes from various different eras and thrown together right before kickoff.

    For whatever reason the NFL seems to be poo pooing the whole thing as no big deal. All the while hanging its hat on a bunch of silly, archaic rules that make the young fans they’re trying to impress – and the old ones they want to hang onto – scream.

    When the Rams returned to Los Angeles in 2016, after spending the previous 21 years in St. Louis, they came back with the uniforms they’d been wearing since 2000. Nothing against St. Louis, per se, but that uniform and color scheme wasn’t just a slap to the face of Los Angeles Rams fans who suffered for more than two decades without their beloved franchise, they were universally despised for lack of pop and the link they represented to the most woeful era in Rams history.

    On every level – from emotional to aesthetics – the uniforms were a terrible eyesore.

    The Rams, understanding the need for change to mark their new era in Los Angeles but also the immediate importance of appeasing their local fans, inquired to the league about wearing their throwbacks through the process of making a complete uniform makeover.

    The plan was to unveil the new look at the grand opening of their new stadium in 2019 – now 2020 after weather issues pushed back the opening by a year – but also create an immediate connection in their former home.

    Could the Rams have rolled out the new uniforms sooner? Yes. But they felt strongly it didn’t make sense to do it while playing at their temporary home at the USC color and logo dominated Coliseum.

    Makes sense.

    In the meantime, they pleaded with the NFL to relax its rule stipulating teams can only wear their throwback uniforms twice a year. This is important to note, as the Rams understood the vast majority of their local fans identify most with the uniforms they wore in Los Angeles and Anaheim from 1973 to 1994. Just as importantly, they knew how much fans truly despised the St. Louis era uniforms.

    If the league could just find it in its heart to do the right thing, the Rams surmised, everybody would be happy. Including, you know, fans that would happily shell out big-time money to update their team-gear collection with their beloved colors. Only this time with names like Goff and Gurley and Donald on the back rather than Dickerson and Youngblood and Slater.

    Talk about a no-brainer.

    But the NFL just shrugged its shoulders.

    No can do.

    The frustrated Rams did get league approval to replace their St. Louis era helmets with their late 1960’s navy blue with white horns helmets and decided to go exclusively with white jerseys – albeit the St. Louis style – at home. It wasn’t perfect, and upon close inspection, the helmets clash with the jerseys and pants. But it was a bit of an improvement.

    At home at least.

    On the other hand, when they played on the road against teams that wore “away” uniforms at home – the Cowboys and Jaguars come to mind – it meant the Rams donning their St. Louis era blue jerseys with the throwback white and blue helmets and either blue or white pants.

    The result was a uniform scheme that looked like someone went shopping at multiple thrift stores and threw everything together at the last minute. It was embarrassing, to say the least, and not worthy of a high school team let alone one from the NFL.

    No matter how much the Rams protested to the league about taking the field looking like some low-budget, third-rate team wearing hand-me-down uniforms yanked from bygone eras, the NFL simply shrugged its shoulders.

    A year later, nothing has changed. And with the 2018 kickoff just over 100 days away, it looks like the Rams and their fans will have to suffer through another season in uniforms the whole world is laughing at.

    That is unless the NFL would just do the right thing.

    It’s a harmless, painless OK. A no-brainer if there ever was one.

    Just let the Rams wear their throwbacks the next two years.

    May 21, 2018 at 11:21 am #86362
    Avatar photoZooey
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    So the Rams’ most serious problems, in order:

    1. Stopping the run.
    2. The uniforms.
    3. Edge rush.

    May 21, 2018 at 6:26 pm #86380
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    Crazylegs sez:

    To be quite honest, I would prefer the Rams go back to the home & away uniforms that they wore the year they won the Super Bowl. I would ask Nike to copy those Puma uniforms to a “T”.

    I would also copy to the best of my ability the Blue & Whites for the throwback uniform or as an alternate. Including the gray face mask and black shoes.
    Of course all uniform helmets require the horn adjustment. The 60’s style were the quintessential

    Personally speaking, I like tradition not flash. Why fix what’s not broken?

    The Rams used to have the best uniforms in the NFL. It can be that way again.

    May 21, 2018 at 6:30 pm #86381
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    The 60’s style were the quintessential

    I didn’t like 1961.

    Black and white was just not a good combo for them.

    Then again it wasn’t that good for the Lions either back then.

    Though I do like the way every single member of the crowd dresses in team colors. Shows spirit.

    …

    May 27, 2018 at 6:49 pm #86669
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    from Every NFL Logo Ranked by Over 1,400 NFL Fans

    link: http://fanjuicer.com/2018/05/every-nfl-logo-ranked-by-over-1400-fans

    Every NFL Logo Ranked by Over 1,400 NFL Fans

    As a sports fan, you may not put much thought into a team’s logo, but that doesn’t mean they aren’t important. From a branding perspective, a good logo is crucial. In fact, a logo is often the first thing others will see when they decide what your brand stands for and what it can do for them. When it comes to the NFL, teams are definitely brands. That’s partly why I was interested in how NFL fans would rank the logos of the league’s 32 teams.

    I recruited 1,488 fans, primarily from the community at r/NFL, to participate in a MaxDiff research study with the goal of understanding which NFL logos work and which do not. While MaxDiff is a great technique for ranking any long list of items, it particularly shines when it comes to ranking logos. When people are asked to rank 30+ images, it quickly becomes apparent just how impossibly difficult (not to mention time-consuming) that task can be. It is much easier for people to view sets of four logos and choose the one they like most and least in each set. The experience is more enjoyable, less time-consuming, and it yields much more rich and accurate data. That’s why Maxdiff studies like this one are commonly used by big ad agencies and their clients when they have a large number of logo or ad designs and need to choose a few to put into market.

    It is worth noting that the vast majority of the respondents in this research are hardcore NFL fans. How would you answer the following question?

    “On a scale of 1 – 5, with ‘5’ being ‘extremely closely’ and ‘1’ being ‘not closely at all,’ how closely would you say you follow NFL football?”

    In this research, a majority (55%) chose a ‘5’ and 35% chose a ‘4’. In other words, about 9 out of 10 respondents are close followers of the NFL, which means that almost all of the people in this research will have seen these logos before, probably hundreds or even thousands of times in a variety of contexts. It is something worth keeping in mind when looking at the results.

    In market research, ratings and rankings are all well and good, but we really want to understand why people feel the way they do. I’m not a graphic designer, so it was difficult for me to speculate on why certain logos rose to the top. That’s why I partnered with Eugenie Mclellan, a freelance graphic designer here in New Orleans, to get her take on each logo and their rankings. Eugenie (“The Graphic Designer”) was quick to point out that she’s not a hardcore NFL fan (she’s a ‘2’ on the 1-5 scale), but she does openly identify as a Saints fan. Regardless, she’s probably better than most at separating her opinions on the logos from her feelings for the team. The Panthers’ logo is her favorite from a design standpoint, so take that for what you will. We discussed each logo in a random order, so as not to bias her opinions, but overall she generally agreed with the rankings. Of course there were some big exceptions, which you can read about below.

    Now to the results!

    …

    4 LA Rams

    The Graphic Designer: I like the gold and the blue. I love the subtle, white details. There is a good amount of depth they’ve created with this interesting shape here. Kind of like a corkscrew. There’s definitely a good amount of implied motion here. You feel like he is about to headbut someone really hard, and he is growling and fierce. There’s a little bit less detail here than some of the other logos but it is made up for with this great corkscrew shape. With a great shape like this, if you add too much detail, it might become overwhelming. Overall, this one works and I like it.

    June 5, 2018 at 9:37 pm #87082
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    Vincent Bonsignore@DailyNewsVinny
    As of right now #NFL has okayed a three-game (total), no-restrictions use of their throwbacks/color rush unis for 2018. The #Rams, though, are still seeking permission to wear throwbacks as many times as they want. So stay tuned.

    The real issue with the uniform they’re trying to fix is when a home team wears white and so the Rams have to combine their blue jerseys with the blue and white helmet.

    Which as we know, looks awful.

    They have 8 games on the road of course and generally home teams don;t wear their whites at home (forcing the Rams to wear their blues). So now the Rams have 3 times they can wear something other than the blues–they can wear color rush once, and throwbacks twice. Those 3 options ought to cover those times when they are on the road but the home team wears white.

    It’s not really what they’re asking for but it at least solves one problem. Or at least solves it 3 times.

    June 5, 2018 at 10:48 pm #87085
    Avatar photonittany ram
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    Zooey wrote:

    So the Rams’ most serious problems, in order:

    1. Stopping the run.
    2. The uniforms.
    3. Edge rush.

    Yeah, I like the Rams chances to repeat as NFC West champs if they can stay healthy and fix the uniforms.

    June 5, 2018 at 11:11 pm #87089
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    zn wrote:

    The real issue with the uniform they’re trying to fix is when a home team wears white and so the Rams have to combine their blue jerseys with the blue and white helmet. [The concessions they got so far are] not really what they’re asking for but it at least solves one problem. Or at least solves it 3 times.

    It may be getting more than that concession I mentioned.

    Vincent Bonsignore@DailyNewsVinny
    One more FYI on #Rams uniforms. I’m not saying it’s a done deal or it will for sure happen, but there is growing optimism #Rams will get much more leeway relative to throwbacks for 2018 season. Could be a happy end to this national saga

    June 7, 2018 at 11:53 pm #87177
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    ==

    July 2, 2018 at 12:08 pm #87788
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    July 2, 2018 at 2:46 pm #87792
    Avatar photonittany ram
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    The uniform issue is a self inflicted injury. They knew the rules governing uniform changes going in, and they still decided to go to the white horned helmets.

    I’m really glad they made the change. I think the only reason they did it was to try to instill interest in a team that went 4-12 in their first season. They know Rams fans have a particularly close relationship with the uniform and any talk of change will generate interest. But anyway, it was great seeing the blue and white helmets again – the colors they wore when I first became a fan. Unfortunately, the change is temporary, as they are almost assuredly going with some blue and yellow combination with the new uniforms, as that seems to be what most fans prefer.

    Yeah, the blue and gold jerseys combined with the blue and white helmet is not a good look, but they knew they were going to be stuck with it a couple times a year. No point in complaining about it now. It’s a trade off I’m happy with if it means seeing the blue and white helmets again – if only for a little while longer.

    July 2, 2018 at 3:30 pm #87793
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    nittany ram wrote:

    the blue and gold jerseys combined with the blue and white helmet is not a good look, but they knew they were going to be stuck with it a couple times a year.

    Maybe not. As in, maybe they won;t be stuck with it. They only wear the white helmets with blue jerseys on the road when the home team elects to wear white. That happens at most 2-3 times a year. With the new league rule, they can wear the color rush once and the throwbacks twice, and when they wear them is up to the team. So if they go on the road and the home team elects to wear white, they have up to 3 opportunities to fix that by wearing either the throwback or the color rush.

    July 2, 2018 at 4:08 pm #87794
    Avatar photonittany ram
    Moderator
    zn wrote:
    nittany ram wrote:

    the blue and gold jerseys combined with the blue and white helmet is not a good look, but they knew they were going to be stuck with it a couple times a year.

    Maybe not. As in, maybe they won;t be stuck with it. They only wear the white helmets with blue jerseys on the road when the home team elects to wear white. That happens at most 2-3 times a year. With the new league rule, they can wear the color rush once and the throwbacks twice, and when they wear them is up to the team. So if they go on the road and the home team elects to wear white, they have up to 3 opportunities to fix that by wearing either the throwback or the color rush.

    Yeah that could be true for this year, which would be great.

    But it wasn’t true when they first decided to go with the blue and white helmets. At that time they knew there were times when they would be forced to wear the blue and gold jerseys with he blue and white helmets, which they did indeed do a few times last year.

    But when the idea of doing back to blue and white helmets was decided, they had no reason to believe they could avoid the blue and gold jerseys, but they decided to go that route anyway. Which is fine, but then don’t complain about it.

    That was my point, which would have been obvious to any true Rams fan, btw.

    July 2, 2018 at 4:25 pm #87796
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    nittany ram wrote:

    Yeah that could be true for this year, which would be great.

    But it wasn’t true when they first decided to go with the blue and white helmets. At that time they knew there were times when they would be forced to wear the blue and gold jerseys with he blue and white helmets, which they did indeed do a few times last year.

    But when the idea of doing back to blue and white helmets was decided, they had no reason to believe they could avoid the blue and gold jerseys, but they decided to go that route anyway. Which is fine, but then don’t complain about it.

    That was my point, which would have been obvious to any true Rams fan, btw.

    I gotcha. Yeah I agree with all that.

    I probably misread you the first time simply because no real Rams fan is going to pay that much attention to a trivial issue like the uniform.

    Pause.

    July 3, 2018 at 10:41 pm #87821
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    from Every NFL team’s best alternate uniform, ranked

    Every NFL team's best alternate uniform, ranked

    1. Rams’ Throwback

    We are counting down the days until the Rams go back to this look full-time. We’ll probably have to wait for the new stadium to open before that happens. It will be worth the wait.

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