As opposed to say, the Max-Q mentality
of Martz.
Max Q: In aerospace engineering, the maximum dynamic pressure, often referred to as maximum Q or max Q, is the point at which aerodynamic stress on a vehicle in atmospheric flight is maximized. Wikipedia
Max Q stands for maximum dynamic pressure, on a launch vehicle during ascent. About 1 minute after launch, the loads on the shuttle are greatest, (MAX Q). This is when the shuttle is throttled down until it reaches the thinner part of the atmosphere. In the case of the Shuttle, it begins to build around 35 seconds after liftoff, as the vehicle accelerates through the sound barrier. The engines are throttled back to 65 percent power to slow the acceleration until the vehicle ascends into thinner atmosphere and the pressure on windscreens, nose cap and wing and tail leading edges drops. Subsequently, at around 65 seconds, the engines are throttled back up to 104 percent power, which is full throttle.
But I don’t think Martz understood it that way. I think it thought it meant something else.
Another quote:
Max Q, the NASA goal of having all systems performing at their highest levels simultaneously, may be an impossible dream for even an idealistic football coach.
So to Martz it just meant you perform at the peak of effectiveness regardless of the opponent.
I think it meant something different to NASA.
I think to NASA, it meant playing physical and taking what the defense gives you.