Ted Nguyen, from https://theathletic.com/5127613/2023/12/12/nfl-week-14-results-scores-coaching-decisions/
Rams setting the tone
McVay makes the Likes section for a second week in a row because the Rams once again found ways to score points against an elite defense. The Rams scored 34 points last week primarily through explosive pass plays. The game plan against the Ravens this week was to run right at them early and often. McVay started the game by calling nine runs in a row.
The “Cook Index” is measured by “how frequently teams pass the ball on first and second downs in the first 28 minutes of regulation, before time remaining and score differential influence run-pass tendencies.” Against the Ravens, the Rams had their lowest Cook rate of the season. By running the ball with efficiency, Los Angeles avoided getting into third-and-long situations and didn’t have to deal with the Ravens’ exotic pressure schemes. Nine of their 16 third downs required getting six or less yards.
The Rams made a philosophical switch in the offseason. They went from being a zone run team to primarily a gap run scheme. They wanted to be more physical and it paid off against the Ravens. McVay leaned on Duo, a gap scheme run that emphasizes vertical double teams at the point of attack. Though the Rams ended up losing the game in overtime, it showcased McVay’s ability to continually reinvent himself and this offense.