Yes, the perception of strength is huge for Americans. It’s a far bigger subconscious rationale, IMO, than any conscious belief in one’s own “best interests.” In general. In the aggregate.
Humans are contradictory beings. And too many vote their “gut,” which includes their fears.
This is anecdotal, of course, but I had a convo yesterday with a neighbor, whom I like, and she told me her pastor said this (in paraphrase): “Democrats will pass bills that limit what I can teach you in church.” She believed him, and it sounds like the “flock” there does as well. Her number one reason for voting for Trump was “religious freedom,” which also included her anger at Biden’s support of abortion, as she put it.
It’s damn hard to defeat things that don’t exist, and the lies that promote the non-existent. Throw in the perception of “strength,” and it’s a hell of a tough climb.