Recent Forum Topics › Forums › The Rams Huddle › Demoff, "Rams have been really crappy in free agency"
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March 13, 2016 at 9:43 am #40534nittany ramModeratorMarch 13, 2016 at 9:48 am #40535znModerator
Los Angeles Rams: Hesitancy in Free Agency a Result Of Being “Really Crappy” In It, Says Demoff
By Brandon Bate Mar 13
Los Angeles Rams’ COO Kevin Demoff was recently at his former high school, Harvard-Westlake School, giving what was, essentially, the same presentation on the Inglewood project that he’d provided at the NFL Owners meetings.
The majority of the presentation, which lasted an hour and 26 minutes, was simply Demoff speaking on the how the project came to be, the stadium and it’s amenities, and what’s in store for the team until it’s built.
The last few moments [starting at the 58:00 mark] were a Q&A with the audience, and the questions were not relegated to their move to Los Angeles or the stadium.
Demoff spoke openly about the Rams’ approach to free agency this year, and provided some insight on why they’ve not been so active in the early goings:
What Was The Plan To Spend $60 mil?
We have a lot of free agents of our own that we’re trying to re-sign. We always planned – when we started this process – that with the youngest team in the NFL, when it came up for contracts, we wanted to be able to re-sign all our own. So of our $60M, almost all of it is earmarked for our own guys.
What About Next Year?
[And then] starting to re-sign Tavon Austin and Michael Brockers. Aaron Donald, when he comes up, is not going to be cheap, and I don’t even have to preface that by saying it. He knows it, I know it. We all know it.
Really, most of our money, because we have $60M this year…right now we’re scheduled to have about $75M next year, all of it is so we can re-sign our own guys, and keep drafting and developing and moving forward.Why So Quiet In Free Agency This Year?
I will say, we’ve been really crappy in free agency. I’ve written a lot of bad deals. We just haven’t found a lot of success in free agency. And so I think there’s a buyer beware in all of that, in terms of going out and buying other people’s players, that we just haven’t figured out.
When Might The Rams Start Making Move in Free Agency?
When you get in the second wave, and I’ll say the one thing at the Combine last week, the number of agents that came up to us and said ‘my guy really wants to play in Los Angeles,’ and it was a player we’d never considered, we plan to take full advantage of that.
Once the first wave kind of starts, players who are looking for a home who want to be here, we’ll be aggressive in going after them and trying to get them come. But in terms of other free agents, I wouldn’t expect a ton from us.
Any Interest In A Free Agent Quarterback?
My favorite free agent quarterback is Case Keenum.
March 13, 2016 at 10:16 am #40539AgamemnonParticipantMarch 13, 2016 at 10:23 am #40542nittany ramModeratorYou are not going to hit on every contract. But, I fault Demoff for not signing any potential free agents before they hit the market this year. I hope he does better with the 2017 year.
Agreed. Right now his focus should be getting Donald locked up forever.
March 13, 2016 at 10:50 am #40544znModeratorRams COO: Move to LA in the works since summer of 2013
By Ron Clements
The Rams decided to move back to Los Angeles before the 2014 season, according to team executive Kevin Demoff.
Demoff, the executive vice president of football operations and chief operating officer, spoke March 1 at Harvard-Westlake High School in the northwest L.A. suburb of Studio City. He said the franchise’s official announcement on Jan. 12 “was two-and-half years in the making.”
Demoff, who was a senior at Harvard-Westlake when the Rams moved from Los Angeles to St. Louis in 1995, admitted to being “guarded” during his web-streamed presentation, but said he would privately tell those interested the “unadulterated truth.”
Demoff gave the same presentation he gave to the NFL in January. He began by explaining the process, which began with an early morning phone call from owner Stan Kroenke in the summer of 2013. Demoff was in St. Louis for training camp when he got a call from Kroenke, who said he was driving around possible sites near Hollywood Park in Inglewood.
“When you get a call from your boss at 7:15 and you know they’re on the West Coast, it’s either something really great or you’re going to be fired,” Demoff said. “He said, ‘This is an unbelievable site. Do we think this can really happen?'”
Following a two-hour conversation, Demoff said it was the first time he believed a move back to Los Angeles “could really happen.” Kroenke purchased a 60-acre portion of land in the area in January of 2014, beating a bid from the NFL. The Rams then “very quietly” began exploring options to acquire the other 240 acres in Hollywood Park.
Demoff blamed the city of St. Louis for not upgrading the Edward Jones Dome into a first-tier stadium by the end of the 2014 season, meaning the Rams “became a free agent in March of 2015.”
But the Rams had already begun piecing together the project in April of 2014. Demoff and Kroenke met in Denver that summer with other investors and the HKS architectural firm that was “stealthily” brought in to build the football stadium in the 298 acres of land Kroenke now owned.
By the end of that meeting, the decision to move back to Los Angeles was essentially made. Demoff said the motto over the next two years was, “Do not undersell this opportunity. You only have one chance to move back to Los Angeles and only one chance to do it right.”
“We were starting to see this thing come to fruition,” Demoff said. “We worked on this for months and months.”
Demoff even used the L.A. stadium project as a distraction after quarterback Sam Bradford tore his ACL for the second straight year during a 2014 preseason game in Cleveland. Demoff “jumped on a plane” the next morning for San Francisco for a meeting about stadium development at the Hollywood Park site in Inglewood. Because the Rams’ season was “about to be a trainwreck,” Demoff welcomed the opportunity to “focus on something else.” The Rams went 6-10 in 2014 and finished their St. Louis tenure with a 7-9 campaign last season.
By September of 2014, the NFL had created its Los Angeles committee and in November of 2014, the first official presentation was made to the league in a meeting in Atlanta that also included the Oakland Raiders and San Diego Chargers. The Rams tried to move to L.A. for the 2015 season, but were blocked by the league — but the process was well on its way.
Demoff praised Dallas Cowboys owner Jerry Jones for being one of the project’s “champions” to get the move done.
“It was a tremendous opportunity for the NFL and I was fortunate enough to work for Stan Kroenke, who had a tremendous vision in how we could bring the NFL back to Los Angeles and solve this riddle of 20 years,” Demoff added. “He was the first person to have the team, have the real estate acumen to get it done, pair those two and then we could go to the league and say, ‘This is what we can do for you.'”
Demoff admitted relocating an NFL franchise is necessarily difficult, but was happy to be the “storyteller with a terrific vision” to pitch to the league.
March 13, 2016 at 10:54 am #40545znModeratorafter quarterback Sam Bradford tore his ACL for the second straight year during a 2014 preseason game in Cleveland. Demoff “jumped on a plane” the next morning for San Francisco for a meeting about stadium development at the Hollywood Park site in Inglewood. Because the Rams’ season was “about to be a trainwreck,” Demoff welcomed the opportunity to “focus on something else.”
I will say, we’ve been really crappy in free agency. I’ve written a lot of bad deals. We just haven’t found a lot of success in free agency. And so I think there’s a buyer beware in all of that, in terms of going out and buying other people’s players, that we just haven’t figured out.
Well, it’s the exact opposite of Zygmunt, but, I have this wince-filled feeling he is being TOO forthright.
March 13, 2016 at 11:03 am #40546AgamemnonParticipantMarch 13, 2016 at 11:08 am #40547AgamemnonParticipanthttp://www.therams.com/news-and-events/article-1/Salary-Cap-Rundown-with-Tony-Pastoors/79bd09ec-b25e-45c9-94c3-73138142dd1d
St. Louis RamsSalary Cap Rundown with Tony Pastoors
Posted Mar 10, 2015
Tiffany White Communications Coordinator Special to therams.com
Tucked away in an office opposite of Rams C.O.O. Kevin Demoff sits Tony Pastoors, the senior assistant of the Los Angeles Rams. As the team’s lead negotiator, Pastoors works alongside Demoff in salary cap management, contract negotiations, compliance with the NFL’s Collective Bargaining Agreement and the team’s financial and strategic planning.
In honor of the New League Year and the start of free agency, Pastoors has agreed to indulge us in a quick overview of the salary cap, since many of us are often left in the dark wondering what it is.
THERAMS.COM: What is the salary cap?
PASTOORS: The salary cap is basically the maximum amount a team can spend on its players in any given year. Football has a “hard cap,” which means we cannot exceed that number. For 2015, it is $143,280,000 plus player benefits. We cannot spend any more than that. Professional basketball and Major League Baseball have what we call “soft caps.” They can go over. They just pay a penalty when they do. In the NFL we cannot.THERAMS.COM: How much forward thinking is involved when managing the cap?
PASTOORS: Every team does it differently. Every time we do any deal here, we are looking two, three years ahead to make sure it all makes sense. What you never want to do is make, as the general manager would say, “emotional decisions,” and then have to deal with the ramifications of that. So every contract we set up, we’re always looking two, three years down the road.THERAMS.COM: Is there a salary floor or a minimum that teams have to spend each year?
PASTOORS: Technically, no. In any given year there is not. However, in the new CBA there is a four-year period in which there is what they call “minimum spend.” The teams have to spend over a four-year period 89 percent of the salary cap in cash. For this year, you essentially have to spend $127 million to get to that 89 percent, and that’s in cash, and it’s that way for all four years. The salary cap, you can manipulate some of it, but that 89 percent spend threshold was put into place to make sure teams actually spend and aren’t just manipulating the cap.THERAMS.COM: What’s the difference between cash and the cap?
PASTOORS: The salary cap is like a credit card. You can put charges on it and you can pay it off a million different ways. You can always pay the minimum payment, but at the end of the day you’re eventually going to have to pay the whole bill. You can push payments back and spread “cap” out through years, but there has to be cash behind it.THERAMS.COM: Can you illustrate an example of a cash vs. cap breakdown?
PASTOORS: If you give a player on a five-year contract $5 million as a signing bonus, the way the salary cap works is that $5 million prorates out (see Exhibit A, Row 3 below).In cash, most of the time if you’re giving a player a signing bonus, you’re going to pay him the year he signs. Now on the cap, it will hit like Exhibit A, where the signing bonus prorates out $1 million over a 5-year period, the maximum is a 5-year period. So, his cap number is $2 million and his cash number would essentially be $6 million (Exhibit B).
If the contract was written and agreed upon with a roster bonus, it would look a little different. When you give the roster bonus in the first year of the contract, the cap hit would be $6 million in Year 1 and his cash number would be $6 million, keeping the cash and the cap in line with one another instead of that $2 million cap hit via the signing bonus in Exhibit A.
Back to the signing bonus scenario, let’s say we finished the second year of the player’s contract and we cut the player before his third. Those $3 million in cap (2017-2019) is going to all come back and count against us in 2017. Like I said, the credit card – you can spread out your payments, but eventually you’re going to have to pay it. Teams do it differently and there’s a million different ways to navigate it and I think every team does a very good job for their parameters. Tuesday at 4 p.m. ET, the entire league will be under the salary cap.
THERAMS.COM: How long did it take you to learn everything?
PASTOORS: I don’t think you’re ever quite done learning. I think there’s a lot of different things that you can continue to learn and different ways to look at things. Like I said, I don’t think there’s one way to do the cap. Trust me, it’s not something that you just read overnight and say, “I got it.” It’s a process.THERAMS.COM: Aside from you, who else is involved in managing the salary cap?
PASTOORS: Everything we do is a collaboration between Coach Fisher, Kevin, Les Snead and myself. At this point with most of our guys, I’m the one that the agents will talk to and deal with, but the end of the day, it’s good to have Kevin across the hall.Pastoors is entering into his sixth year with the Los Angeles Rams where assists Kevin Demoff, Head Coach Jeff Fisher, and General Manager Les Snead in the development and implementation of the club’s strategic plan for player signings and player acquisitions. He also aids Demoff in all aspects of the team’s business operations.
Prior to joining the Rams, he was a student at Dartmouth College where he earned his bachelor’s degree in history. He was born and raised in Minneapolis, Minn.
March 13, 2016 at 12:42 pm #40548znModeratorMaybe it is his way of blaming his minions, cause he was away working on other things? But, then his minions work for him. I read that there was someone else doing a lot of the contract work.
I don’t think it was the contracts per se. I think that’s just a substitute term for signing the player, and the issue is the player. So I signed a lot of bad contracts to me just means we signed a lot of bad players.
March 13, 2016 at 2:54 pm #40552wvParticipant“…Rams decided to move back to Los Angeles before the 2014 season, according to team executive Kevin Demoff…”
Well, doesn’t that mean Demoff lied
to the St.Louis fans for quite a while?I mean, i get his corporate-mentality: He’s just following orders,
and all.Still, aint that just flat-out lying
what he was doing back in 2014,
when he was asked about all this?w
vMarch 13, 2016 at 7:29 pm #40560InvaderRamModeratoryeah. he did lie. i wish someone would ask him about that.
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