arguing and re-framing

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  • January 21, 2018 at 11:30 am #80361
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    This kind of stuff has a lot of relevance to the courtroom as well.
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    persuasion:https://www.fastcompany.com/40517659/this-is-the-scientific-way-to-win-any-argument-and-not-make-enemies

    “….Changing Frames

    So how can you coax someone who’s stuck in a certain frame to try on another one–and to consider the validity of your argument? The answer is counterintuitive: You change their frame by reframing your own position.

    Behavioral scientists Matthew Feinburg and Robb Willer conducted six experiments with a total of 1,322 participants, seeking to identify how to make the most effective political arguments to those people with opposing political beliefs. They found that “compliance rates” with a given political message increased if that message was reframed to leverage the existing beliefs of the listener.

    In one of their experiments, which dealt with the topic of same-sex marriage, politically liberal participants were more persuaded when the argument was reframed to focus on fairness (treating everyone equally), while conservative-leaning participants found the argument more compelling when it was framed to emphasize how same-sex couples were loyal, patriotic Americans.

    Feinburg and Willer concluded that….see link…”

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