Relocation/the move … 1/21 – 1/23

Recent Forum Topics Forums The Rams Huddle Relocation/the move … 1/21 – 1/23

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  • #37802
    Avatar photozn
    Moderator

    The Rams are now the third-most valuable franchise in the NFL

    John Breech | CBSSports.com

    http://www.cbssports.com/nfl/eye-on-football/25456390/the-rams-are-now-the-third-most-valuable-franchise-in-the-nfl

    Rams owner Stan Kroenke will never come out and say it, but a big reason he moved his team to Los Angeles is because there’s almost no ceiling to the amount of profits Kroenke will be able to make there.

    The Rams owner will basically be able to print his own money once his $1.86 billion stadium complex is up and running in Inglewood, California.

    Although the stadium isn’t expected to be finished until 2019, that doesn’t mean Kroenke won’t see any immediate financial benefits from his team’s move to L.A.

    Take the Rams’ valuation, for instance. According to Michael Ozanian, the executive editor for Forbes, the franchise is already worth a lot more money, thanks to the move.

    “It doubles the value of the team,” Ozanian told the Washington Post this week.

    That means the Rams’ value shot up from $1.45 billion to $2.9 billion the minute the NFL made the move official. That also means the Rams are now the third-most valuable team in the NFL, behind only the Cowboys ($4 billion) and Patriots ($3.2 billion).

    When Forbes released its annual rankings of most valuable NFL franchises back in September, the Rams were ranked 28th.

    “That valuation incorporated the fact they were portable,” Ozanian explained. “We didn’t know they were going to Los Angeles specifically but we knew they were portable. That value assumed they had the ability to leave.”

    The magazine won’t officially be updating its NFL rankings until later in 2016, but when they do, you can bet the Rams will be a lot higher than they were in 2015.

    #37837
    Avatar photoZooey
    Moderator

    Suing the Rams

    http://thesportsquotient.com/nfl/2016/1/21/lawsuit-filed-against-st-louis-rams-over-seat-ownership

    The Rams’ move to Los Angeles has not gone over well with fans in St. Louis, exemplified by yet another lawsuit filed against the team. This lawsuit, by former owners of Rams season tickets, claims that seat licenses and season tickets should still be held by fans living in St. Louis. The suit claims that the Rams PSL agreement gave ticket holders “the right to purchase season tickets for the assigned seats for each and every football season through the year 2025,” but did not say the games had to be played in St. Louis.
    The suit seeks class-action status for more than 30,000 PSL holders who retained licenses as of the 2015 season. Attorney David Bohm, who represents several PSL holders in the suit, said “It’s our position that the PSL holders should be allowed to either purchase tickets in L.A., or to transfer their PSLs to those who want to purchase season tickets in L.A.”
    While most fans in St Louis will probably not travel to L.A. for the Rams home games, the ability to sell the tickets to new buyers is why this case is so important.

      The Rams collected more than 45,000 season ticket deposits in just two days following the team’s announcement of their move.

    The Rams plan to play in the L.A. Coliseum until 2019, when a brand new stadium will open in Inglewood.

    #37841
    bnw
    Blocked

    It isn’t a ticket its a personal seat license. Ouch.

    The upside to being a Rams fan is heartbreak.

    Sprinkles are for winners.

    #37851
    Avatar photoInvaderRam
    Moderator

    they probably won’t, but i hope they win. that would be hilarious.

    #37852
    Avatar photoZooey
    Moderator

    If they win…oh, man. 30,000 PSLs owned by St. Louis fans? How much did they cost? A couple of grand each, weren’t they?

    It would be something if the St. Louis fans could sell them on ebay, or whatever, at a profit and leave Stan without that particular trainload of money. That would be amusing.

    #37856
    bnw
    Blocked

    Indeed it would.

    The upside to being a Rams fan is heartbreak.

    Sprinkles are for winners.

    #37864
    Avatar photoInvaderRam
    Moderator

    they should televise the moment kroenke realizes he isn’t going to see any of that psl money.

    #37865
    bnw
    Blocked

    they should televise the moment kroenke realizes he isn’t going to see any of that psl money.

    A toupe can reach orbital escape velocity after all.

    The upside to being a Rams fan is heartbreak.

    Sprinkles are for winners.

    #37868
    Avatar photozn
    Moderator

    Inside The Owners Meetings: How And Why The Rams Were REALLY Able To Move To L.A.

    David Rosenthal, CBS Los Angeles

    http://losangeles.cbslocal.com/2016/01/21/inside-the-owners-meetings-how-and-why-the-rams-were-really-able-to-move-to-l-a/

    LOS ANGELES (CBSLA.com) — Just hours before the NFL owners voted 30-2 to let the Rams and Stan Kroenke move to Inglewood, an “influential league committee” of owners handling the Los Angeles negotiations voted 5-1 in favor of the Carson project.

    The six-man committee included Panthers owner Jerry Richardson, who supported Chargers owner Dean Spanos and backed the Carson project vehemently.

    The committee was chaired by Pittsburgh Steelers owner Art Rooney II and included New England’s Robert Kraft, Carolina’s Richardson, Kansas City’s Clark Hunt, Houston’s Bob McNair and the New York Giants’ John Mara.

    Rooney also sided with the Carson project, while the lone dissenter of the six-man committee, Chiefs owner Clark Hunt, said he felt the NFL “would be best served by having less realignment.”

    Several owners quietly supported Hunt’s dissent and that showed when they would vote 30-2 in favor of the Inglewood project.

    “Carson never had the ‘wow’ factor,” one top executive told Sports Illustrated’s Peter King.

    “The Rams project did, and sentiment for that project became a tsunami,” he added.

    Once the owners heard the results of the committee’s 5-1 vote, it was their turn to vote.

    For any proposal to pass, a three-quarters majority, 24 votes, was required.

    Here’s where things got interesting.

    According to King, Goodell was approached by six to eight owners who were in favor of a “secret ballot” for the vote.

    “[Goodell] knew neither side had the votes to win, but he also felt owners needed to vote their consciences, so proposing the secret ballot was something he felt he had to propose,” one source told King.

    Goodell proposed the secret ballot to the owners, needing a majority for it to pass.

    When 17 owners raised their hands, and the secret ballot was instituted.

    According to King, “There was something about the Rams/Inglewood project, while inconvenient for those who wanted the Chargers and Raiders stadium issues fixed in one fell swoop, many owners knew it was better for the NFL long-term.”

    Think about it, the Inglewood stadium will put the Dallas Cowboys stadium to shame.

    Construction of the stadium and the surrounding areas could reach over $3 billion.

    The surrounding areas will have many office and media buildings, which the NFL and NFL Network plan to use.

    The stadium itself will be a fine addition to the Super Bowl rotation, as well as providing a main base for “NFL West,” as King describes it.

    Also accompanying the stadium is a 6,000-seat theater, with a similar atmosphere to that of L.A. Live.

    The first vote (remember, a three-quarters majority is needed to pass) came out either 21-11 or 20-12, depending on what sources you ask, in favor of the Inglewood project.

    The vote absolutely blindsided Chargers owner Dean Spanos, who was reportedly “Utterly shocked — white as a sheet.”

    It became apparent that Kroenke’s Inglewood project, with all of its bells and whistles, was most preferred by the owners, who were using a secret ballot to cast their true opinions.

    Kroenke’s commitment to throw billions into the project was something the Chargers and Raiders weren’t willing to do.

    Since no three-quarters majority was reached on the first vote, Ravens owner Steve Bisciotti suggested a compromise.

    Bisciotti suggested giving the owners the option to vote for “Inglewood plus one other team” as well as just the Carson and Inglewood projects.

    This kept the door open for the Chargers and possibly the Raiders to move to Los Angeles, appealing to the concerns of many of those who dissented in the first vote.

    The six-man committee and Goodell decided the Inglewood project, while also giving the Chargers a one-year option to join the Rams in Inglewood, was the best possible solution for bringing back an NFL team (or two) to Los Angeles.

    If the Chargers do not exercise that option, then the Raiders have one year to decide whether or not to join the Rams in Inglewood.

    Also, the NFL agreed to give the Chargers and Raiders both $100 million if they could reach new stadium deals in their existing markets.

    Kroenke reportedly wanted to have the Inglewood stadium to himself, but if allowing a team to join him meant having the league’s blessing for the project, Kroenke was all for it.

    The Rams owner also agreed to a revenue split if a team does join him in Inglewood, which would allow the second team to keep all game-day revenue in and around the stadium.

    He also agreed that the second team would receive 18.75 percent of all other “lucrative deals associated with the new stadium — such as signage and stadium naming rights.”

    This time, the vote passed by an overwhelming majority: 30-2.

    Cowboys owner Jerry Jones was allegedly a major supporter of Kroenke’s Inglewood project.

    Jones wanted to the deal to be about the owner who had the deepest pockets and the most commitment to making NFL in LA work.

    Spanos now faces a difficult decision: to rid himself of all financial worry and move to Los Angeles, or to improve the stadium in San Diego and keep the team there.

    #37873
    Avatar photojoemad
    Participant

    So KC was the 1 nay vote for the Carson recommendation (alignment reasons)… I didn’t know which owner that was…..

    my apologies if the follow article has been posted… looks like Jerry Jones greased the skids to ease tension on the owner’s meeting in Houston.

    http://www.latimes.com/sports/nfl/la-sp-nfl-la-tick-tock-20160117-story.html

    A behind-the-scenes look at a Rams’ proposal the NFL couldn’t refuse

    The final steps in the National Football League’s return to Los Angeles began behind closed doors — with a coin flip.

    The St. Louis Rams won the right to go first, and their owner and a top executive made their pitch in the hotel ballroom, outlining plans for a multibillion-dollar stadium in Inglewood.

    Next came the backers of the Carson stadium proposal — the owners of the San Diego Chargers and the Oakland Raiders. Recruited to oversee that project was Disney Chairman and CEO Robert Iger, who spoke of his love for the NFL and his branding expertise and reminded the 32 owners that, as head of ESPN’s parent company, he had paid them all plenty of money over the years.

    After Iger left, Dallas Cowboys owner Jerry Jones pushed back his swivel chair and stood to address the room.

    “He said he paid us. Last time I checked, that money is coming from Disney shareholders, not him,” Jones said, touching off laughter.

    The moment of levity was a bad omen for the Carson project

    For 11 hours on Tuesday, the owners of America’s most profitable sports league — with $10 billion a year in revenue — were cloistered in the Azalea Ballroom of a Westin hotel just a short drive from an airport and their private jets.

    Their mission: to pick the teams and stadium that would bring professional football back to L.A. after a 21-year hiatus.

    Since the Rams and Raiders left Southern California following the 1994 season, numerous sites had been proposed for the NFL’s return. They included downtown L.A., Anaheim, Irvine, the City of Industry, the Rose Bowl, the Coliseum and even Chavez Ravine.

    Every proposal failed. Los Angeles had made it clear that no taxpayer money would be spent to lure a team.

    In many ways, L.A. was more valuable to the NFL without a team. The city was leverage, a threat that teams could use to extract public financing for new stadiums in their home cities.

    Things changed when Rams owner Stan Kroenke bought 60 acres of land next to the former Hollywood Park racetrack and a year later in 2015 revealed plans to build a stadium. What set Kroenke’s plan apart from past proposals was a crucial fact: He already owned a team that could be moved.

    At the time he didn’t commit to returning the Rams to L.A. from St. Louis, but the implications were clear.

    Six weeks later, a competing proposal emerged: The Chargers and Raiders wanted to construct a stadium on the site of a former landfill in Carson.

    In between the two announcements, the NFL created a committee of six owners to evaluate stadium options in L.A. and any possible relocation. NFL owners met repeatedly to hear presentations on the two L.A. projects as well as those in the three home markets trying to keep their teams.

    San Diego and St. Louis eventually assembled stadium proposals that included hundreds of millions of dollars in public financing, although San Diego’s hinged on a public vote later this year. Though Oakland city officials said they wanted to keep the Raiders, they did not offer the team any financial incentives or formal plan.

    On Jan. 4, the three teams, citing dissatisfaction with their stadiums and the proposed remedies from their home cities, applied to move to L.A.

    The NFL made it clear that the owners believed the L.A. market could support one team, and probably two, but not three. Among other things, there weren’t enough slots for broadcast outlets for three teams, and the city already had huge football fan bases for college teams, such as UCLA and USC.

    At least one professional football team was going to be turned away.

    By the time all the owners gathered here Tuesday, they were impatient for a deal. Four of the six owners on the L.A. committee had teams in the playoffs and another was in the midst of a coaching search.

    The league set aside two days for the meeting, but most of the owners wanted to resolve it in one. Nevertheless, the league had reserved hotel space in Dallas for the following week just in case.

    The details of the daylong session were pieced together from interviews with multiple owners, team executives and league officials, most speaking on the condition that they not be identified when describing confidential negotiations.

    The Rams opened their presentation with 30 renderings showing the sleek, low-slung stadium and surrounding development they wanted to build in Inglewood.

    Kevin Demoff, the team’s chief operating officer, said this would be much more than a stadium for one or two teams; the campus could house other league business ventures, such as NFL Network and NFL.com. Kroenke also spoke about his passion for the multibillion-dollar project.

    The team’s pitch closed with excerpts from two columns by Bill Plaschke of The Times pleading for the Rams to return to L.A. The Rams, Plaschke wrote, had deep roots in the community and they were Showtime before the Showtime Lakers.

    Chargers owner Dean Spanos and Raiders owner Mark Davis made brief comments about the Carson proposal.

    Then Iger took the floor. One of the world’s most powerful entertainment executives, he had been brought on two months earlier to lead the project if it were approved. He talked about how he had come to appreciate the stadium’s location, which he has said was ideal for the two franchises because it had good freeway access and was close to Orange County.

    In a corner of the ballroom, league staff had installed a computer and printer to generate paper ballots of new resolutions.

    When it came time to begin voting, the owners had to resolve an important matter: Would it be a secret ballot?

    Ordinarily, secret ballots are reserved for the most sensitive votes that owners cast — the selection of a new commissioner and the site of a Super Bowl. By a show of hands, they voted, 19-13, to keep this one secret.

    The mood was tense even though a consensus had been building among the owners in recent weeks for a hybrid option: pairing the Rams and Chargers in Inglewood and leaving the Raiders in Oakland. Neither of the original proposals had enough votes to prevail.

    The room was mostly quiet; many owners communicated by text message. Carolina Panthers owner Jerry Richardson, a member of the L.A. committee who supported Carson and orchestrated Iger’s involvement in the project, said little throughout the day.

    At one point, Iger ventured down from the fourth floor to the third, where more than 200 media members were stationed, to get a cup of coffee. Dozens of reporters swarmed him. Someone jokingly asked, “Don’t you wish there was coffee on the fourth floor?”

    Before the full membership voted, the L.A. committee recommended the Carson project by a 5-1 margin. But among the rest of the owners, momentum had been building for Inglewood.

    After two ballots, Inglewood was only three votes short of the 24 needed for approval. Owners saw a path toward a resolution. No one wanted to stand in the way of a project clearly preferred by the majority of owners.

    NFL Commissioner Roger Goodell ushered the three owners seeking relocation into a private negotiation that lasted about an hour.

    Sensing the end was near, Jones had beer and wine delivered to the ballroom. The tension seemed to have ebbed.

    By the time Goodell and the three owners returned to the room, the Raiders had agreed to withdraw their bid to move to L.A.

    A proposal to pair the Rams in Inglewood with a team to be determined went before the owners. It passed by a 30-2 margin. The two who opposed the compromise remain a mystery.

    The agreement — which gave the Chargers a one-year option to join the Rams in L.A. and the Raiders an identical right if the Chargers decline — was one that league staff had discussed for at least six months.

    To encourage the Rams to make a deal with a second team, the resolution barred the Rams from selling personal seat licenses, suites or naming rights until February 2017 unless another NFL team joins them before then.

    Minutes after the final vote, Goodell stood at a lectern before rows of reporters and a forest of television cameras. His eyes were tired, his voice weary.

    “It was a difficult decision for ownership,” Goodell said. “But we also realized that this was our opportunity.”

    Follow Sam Farmer on Twitter: @LATimesFarmer

    Follow Nathan Fenno on Twitter: @nathanfenno

    MORE ON NFL IN L.A.

    The NFL in L.A.: Inside the long con

    Haden, USC ready to welcome NFL’s Rams back to Coliseum

    Should the Rams switch their uniform colors or design when they come back to L.A.?

    Copyright © 2016, Los Angeles Times

    #37875
    Avatar photozn
    Moderator

    Rams’ top priority for move is getting players settled

    Nick Wagoner

    http://espn.go.com/blog/st-louis-rams/post/_/id/26196/rams-top-priority-for-move-getting-players-settled

    EARTH CITY, Mo. — Over the next few months, the Los Angeles Rams will begin moving their business and football operations to their new home in California.

    Along with that, they have a roster full of players who have to move individually. In the interim, some players will have to sell homes in the St. Louis area and others will look to more permanently relocate from other parts of the country to southern California.

    But according to Rams coach Jeff Fisher, the most important part of the process is making sure the players get settled in and are ready to go in time for the offseason program, which is slated to start in April.

    “I don’t know if I can pick one,” Fisher said of the team’s priorities regarding the move. “It’s get the players settled. We have to figure out where we’re going to train and all those kinds of things. And then it’s get out in the community and make the players available, whether it’s rallies or whatever we want for those that are maybe on the fence to really get to know us because it’s going to be a special team.”

    Reconnecting with the Los Angeles fan base hasn’t looked like much of a challenge so far. The Rams announced on Wednesday night that they’d already received 45,000 deposits for 2016 season tickets. Each of those deposits allows for the purchase of up to eight tickets, so depending on how many of those putting down deposit money follow through on the tickets, the Rams already figure to have a strong chance to sell out the majority of the seats for the Los Angeles Coliseum next season.

    For now, the Rams plan to be in St. Louis through the end of March, when they’re expected to shutter Rams Park and make the actual move across the country. It’s expected that they’ll end up in Oxnard, California, from April to July, then move to a different practice facility for the season. They’ll locate the site and build a permanent practice facility after that, though it’s possible that won’t be in place until 2018.

    With all of those moving parts, it figures to be difficult for Rams players to settle into the Los Angeles area until they know where they will be training and spending most of the offseason.

    “The No. 1 goal is transitioning the guys that are most important, and that’s the players,” general manager Les Snead said. “So that when they do report for offseason workouts, it’s an efficient process, they’re comfortable and ready to work. So we can focus on the product that all of the fans are going to come see.”

    Fisher has long been clear that he doesn’t care for the NFL’s rules on offseason programs under the most recent collective bargaining agreement. Teams already get less time with their players and it’s possible that the Rams will have to figure out ways to make attendance for the offseason program easier by offering players lodging.

    “It’s interesting because in the NFL now, when our players check out for the offseason, we can’t have any contact with those guys,” Snead said. “They get a vacation, and that’s via the collective bargaining agreement. So the first time we can chat with those guys is obviously when they report back. But we can communicate with them via all of the technology and get them the best plans possible. And when they get back is basically April, when we will see our players again.”

    The Rams already know the when but figuring out the where must crystallize sooner than later to maximize what’s going to be an important offseason.

    #37904
    Avatar photozn
    Moderator

    What Rams football will and won’t bring to L.A.

    Roger G. Noll

    http://www.latimes.com/opinion/op-ed/la-oe-0122-noll-rams-football-deal-20160122-story.html

    The late bookie Jimmy the Greek once said that no event involving human beings has odds longer than 20-1. Upsets can always happen. For the Rams, a lawsuit, an environmental impact report or even LAX flight path issues could still imperil their return to Los Angeles.

    But this deal looks virtually certain to go through. Rams owner Stan Kroenke has a huge amount at stake in his development of the former Hollywood Park racetrack in Inglewood. Likewise, Inglewood officials are thrilled that the city isn’t shelling out direct taxpayer subsidies to get an NFL team.

    Public subsidies for stadiums face stiff resistance in the current political environment, as evidenced by the earlier failures of the proposals to renovate the Rose Bowl for pro football and to build a downtown stadium. Consequently, sports teams now negotiate to get development rights to the surrounding area where public subsidies are indirect: mostly infrastructure investments and tax exemptions.

    One settled issue in economics is that a professional football team produces no measurable benefit to the local economy.

    Kroenke’s deal for the Rams is the new champion among ancillary development rights associated with sports facilities. The plan calls for 2,500 residential units, a shopping mall, office buildings, a hotel and an upgraded casino — all abutting a lake and waterfall.

    This will be a revenue driver for Kroenke. But the stadium alone is expected to cost nearly $2 billion, making it the most expensive sports facility ever built. Can he make it pay off?

    Second, Southern California is flush with wealthy people who can shell out tens of thousands for a personal seat license that secures the right to buy season tickets. The legitimate question is not whether the NFL can succeed in L.A., but why the league waited so long to take advantage of the opportunity.

    That said, the NFL’s bonanza will not be an economic windfall to the L.A. metropolitan area. When cities battle to attract or retain a pro sports franchise, proponents frequently claim that a team will provide massive economic benefits — more jobs, new corporate headquarters, higher incomes, greater tax revenues. But it’s just not so. One settled issue in economics is that a professional football team produces no measurable benefit to the local economy.

    NFL teams just are not big businesses. Stadiums employ fewer than 100 people full time, and a few hundred more who work less than 100 hours per year. Most of a team’s payroll goes to a small number of players, coaches and executives, who often don’t even live nearby. By comparison, a single Macy’s department store employs about 200 people.

    NFL stadiums also aren’t magnets for commercial development. Bars, restaurants and retail shops do not locate near a facility that is rarely occupied. Ten NFL games, a few concerts and tractor pulls, and Sunday flea markets are not the stuff of which thriving local retail centers are made.

    The design of modern stadiums actually worsens this problem. Their massive concession areas and sea of parking lots minimize spill-over foot traffic from ticket-holders. Kroenke’s retail and office development at Hollywood Park will, if anything, be weakened by the presence of a football stadium and its related traffic congestion.

    Adding a second team to the stadium changes that equation very little for either Inglewood or the Rams. The NFL owners have given the Chargers an option to leave San Diego to become tenants in the Rams stadium, and talks already are underway.

    The Los Angeles market is certainly big and rich enough to support two teams, and spreading the cost of building a modern NFL stadium over two teams makes sense. Still, as a business, a team prefers to have complete control of its stadium so that it can get a cut of the revenue from any other events held there. It also prefers not to have a direct competitor for fans, especially one playing the same sport in the same place.

    If the Chargers come to town, the prices the Rams can charge for tickets, luxury boxes and personal seat licenses will have to drop a bit. The Rams probably will then seek compensation from the Chargers in high rent or control of some revenue sources from Chargers games. Add that to the $500 million the Chargers would have to pay the NFL to relocate in Los Angeles, and that deal has very long odds.

    Expect the Chargers to stay in San Diego. If they move, its more plausible that they’ll end up in San Antonio or Las Vegas. Or even St. Louis.

    As for what to expect from the Rams? Los Angeles shouldn’t anticipate a boom in job creation or real estate development. Turn your hopes instead to getting tickets — and a winning season.

    #37928
    Avatar photozn
    Moderator

    How St. Louis lost the Rams

    David Hunn, Jim Thomas

    http://www.stltoday.com/news/local/govt-and-politics/how-st-louis-lost-the-rams/article_817208e5-377c-5ffd-baf7-41d00f25e8a0.html

    ST. LOUIS • There was still hope for St. Louis football on the day the region lost the Rams.

    The plan to build a new stadium here had strident support. Michael Bidwill, owner of the Arizona Cardinals, had worked for weeks to round up votes among his National Football League colleagues. Jerry Richardson, owner of the Carolina Panthers, lobbied so ardently he had even flown to visit some owners.

    At midday on Jan. 12, the influential NFL Committee on Los Angeles Opportunities recommended 5-1 that the league’s 32 owners approve a stadium project in Carson, Calif. That would move the Oakland Raiders and San Diego Chargers to Los Angeles. Rams owner Stan Kroenke would be stuck in St. Louis.

    But as the hours passed in Houston, optimism disappeared.

    The committee’s Carson pick was expected. And most thought it would take several ballots for one side to gather the 24 votes necessary for league approval.

    It didn’t. The first vote killed the Carson project. Owners voted 21-11 in favor of Kroenke’s sparkling Inglewood stadium. It was just a matter of time to reach 24.

    By day’s end, the vote was 30-2.

    St. Louis stadium officials were left wondering what went wrong.

    “I thought we had a good shot,” Dave Peacock, co-chairman of Gov. Jay Nixon’s stadium task force, said late that night. “Obviously, tonight, we learned otherwise.”

    No one moment killed the effort to keep the Rams in St. Louis. But task force members, league and team executives — past and present — as well as multiple owners agreed that three factors, above all others, sunk the St. Louis effort:

    • A secret ballot.

    • A resistance to a vote of residents or state legislators.

    • And one clause in the Rams’ 21-year-old lease.

    A tipping point might have come the week before the Houston meeting. Rams Chief Operating Officer Kevin Demoff presented Kroenke’s stadium plan — round after round of dazzling full-color renderings — to 17 owners on three committees in New York City. Owners say now that the display went exceedingly well.

    “We’re sitting there in New York, and I’m watching this presentation on Inglewood, and I’m thinking to myself, ‘Holy (expletive),’” said one owner, who spoke on condition of anonymity. “I said, ‘There is no way that the owners in that room are not going to approve this project. This is pretty spectacular.’”

    Even committed Carson-backers left New York City worried.
    THE FINAL HOURS:
    THREE SECRET BALLOTS

    Walking into the Houston meetings, Chargers owner Dean Spanos and his supporters thought they had lined up about 20 votes. Spanos was well-liked by owners, who also sympathized with his long fight for a new stadium in San Diego. Richardson had been “aggressively” lobbying for Carson, one owner said — so aggressively, in fact, that league executives got calls from owners who said they felt “bullied.”

    Several asked Commissioner Roger Goodell about a secret ballot. Goodell put the issue on the day’s agenda. The owners took it up and voted. It passed 19-13.

    In the NFL, secret ballots occur about as often as Rams playoff berths.

    In this case, it opened the door for Kroenke.

    “In the almost 30 years I was behind those doors at those meetings, the only instances in which I recall the use of the secret ballot were the selection of the commissioner and the selection of Super Bowl sites,” said former Raiders CEO Amy Trask, now a CBS Sports analyst.

    “It was tremendously significant,” she said. “And also somewhat surprising.”

    It’s one thing to tell an owner he’s got your vote. It’s another to look him in the eye and say he doesn’t. Former Rams President John Shaw has said on more than one occasion that when he walked into owners meetings in 1995 in Phoenix, he felt he had 18 votes in favor of moving the Rams to St. Louis. Turned out he had three.

    In Houston, the impact of the secret ballot was immediate. Owners voted 21-11 in favor of Inglewood. Someone flipped for Carson in the next vote, and it went 20-12.

    Just like that, eight or nine Spanos votes had disappeared. Owners took a break. It was time to broker a deal. By day’s end, Kroenke’s Inglewood palace won, 30-2. The league gave Spanos a one-year option to move in with Kroenke; Raiders owner Mark Davis could move if Spanos didn’t.

    The secret ballot didn’t carry the day alone. Some owners and executives now say Demoff’s New York presentation got even better in Houston. Some say the rare appearance of Seattle Seahawks owner and Microsoft co-founder Paul Allen — who urged owners to pick the best stadium project — swayed the room.

    “Paul was vocal,” one owner said. “And more so than I’ve ever seen him at a league meeting.”

    Over six hours, the league had done something it almost never does: Overruled a committee vote.

    “Again, in all my years in that meeting room,” said Trask, the former Raiders executive, “I can count on one hand, with fingers to spare, the numbers of times the membership as a whole did not endorse the recommendation of a committee.”

    “It is extraordinarily rare.”
    THE LAST MONTHS: A CASCADE OF FAILED PLANS

    Two years ago, Goodell and NFL Executive Vice President Eric Grubman urged Nixon to go public with his support for a new stadium.

    But Nixon waited at least 10 months to announce his task force, until the day after the November 2014 election. The day before, a new county executive was elected.

    The county would prove to be more opponent than ally.

    In January 2015, Nixon’s task force revealed plans for a $1 billion riverfront stadium. A key tenet: no new tax dollars. St. Louis, St. Louis County and the state could all instead extend annual payments — $24 million in total — that cover debt and upkeep on the Edward Jones Dome, where the Rams played.

    Nixon was worried that there wasn’t time for a public vote, especially since the NFL decision was proving to be a moving target — once projected for the fall, then December, then January. In addition, leaders weren’t sure a vote would pass. Polling in the city showed roughly a 50-50 split among voters. If Kroenke funded opposition, results could be worse.

    So Nixon — who was already ignoring calls for a vote of the state Legislature — sought to sidestep St. Louis and St. Louis County laws requiring elections.

    That March, Nixon met with County Executive Steve Stenger to talk about his role. Stenger told Nixon that the county charter would, in his eyes, require a public vote for any direct support of a new stadium.

    Nixon’s team shifted gears, Stenger said. Could the county instead cover Jones Dome upkeep, or the remaining $115 million in debt?

    The county’s role, however, “was never formalized,” Stenger said Friday. The task force suggested the county could support the stadium “in some other way, other than through public financing,” he said.

    At the end of March, Nixon cut the county out of the stadium financing plan.

    Nixon and Peacock shrugged off the loss. But the county represented one-fourth of the stadium’s anticipated public financing. It was money the task force would never recoup.

    With every revision, every plan released publicly, the NFL protested.

    The task force secured $158 million in stadium naming rights, and proposed using that to fund construction. The NFL argued naming rights were club dollars.

    The task force suggested using game-day tax revenue — on tickets, parking, hot dogs, etc. The NFL cried foul again: The city had waived ticket taxes for the Cardinals and the Blues. Why not the Rams, too?

    Finally, the day before a key vote by the city’s Board of Aldermen, the plan changed one more time. The task force proposed sending ticket taxes, too, back to the NFL, in exchange for higher stadium rent and $100 million more from the league.

    Two days later, Goodell wrote to Peacock saying the $100 million was “fundamentally inconsistent with the NFL’s program of stadium financing.” The league had no plans to pay it, he said.

    But the letter was misleading to the general public. League owners and executives had multiple conversations with the task force about such an offer, both sides acknowledged. And the league did have plans to pay that money — a fact which became clear after the owners vote in Houston. There, the league offered Spanos and Davis $100 million extra toward new stadiums in their hometowns.

    Kroenke would have gotten the same deal, executives said after the Houston meeting, had he lost the vote and stayed in St. Louis.

    Another blow came just days before the Houston meeting.

    In a report sent to owners Jan. 9, Goodell said there are “significant concerns about the certainty and long-term viability of the Task Force’s stadium proposal to retain the Rams,” according to an excerpt obtained by the Post-Dispatch. Moreover, he said, the Rams have the right to relocate.

    Nixon told the Post-Dispatch that, in the end, few of those criticisms mattered.

    “Even if we stopped and did those things, we’d still be here, and the team in LA,” Nixon said on Friday. “I do not believe a few million dollars on either side would have changed the outcome.”

    Still, an airtight stadium plan was the last hope for the task force. It had to be perfect in the league’s eyes.

    And it wasn’t.
    20 YEARS AGO:
    A DESPERATE CITY

    None of this would have mattered were it not for a few paragraphs among hundreds of pages in the Rams lease.

    At the end of 1994, St. Louis had just lost its bid for an expansion franchise. James Orthwein, a Busch heir, had sold the New England Patriots — the region’s backup plan — to business magnate Robert Kraft. And a downtown football stadium was one-third built.

    The Rams were months into negotiations with regional leaders hoping to lure the team east.

    In November, attorneys for all sides met in secret in La Jolla, Calif., a tony beachside neighborhood north of San Diego.

    Rams President Shaw was worried about stadium upkeep. It was a problem in Anaheim, where the team had played since 1980. He knew St. Louis hadn’t funded a new stadium for the football Cardinals, who had fled to Phoenix seven years earlier. He didn’t want such issues to become a problem if the Rams moved to St. Louis.

    In Shaw’s mind it wasn’t as much physical obsolescence as economic: A team’s ability to make money was rapidly changing. Club seats, luxury suites and other extras were cutting edge, as were in-house advertising and stadium naming rights.

    Shaw told his attorneys before they met in La Jolla to make sure the St. Louis stadium could adapt to changing revenue streams.

    Three main parties were negotiating the lease. Greg Smith represented the St. Louis Convention & Visitors Commission, which would run the dome. Attorney Richard Riezman and his firm, then called Riezman & Blitz, spoke for FANS Inc., the group of civic leaders trying to lure the team. The Rams were represented primarily by L.A. attorneys Milt Hyman and Marty Gelfand, as well as sports consultant Marc Ganis.

    It’s unclear who introduced the now-infamous “first-tier” clause, which required the stadium to be among the top eight facilities in the league after each 10-year increment. Shaw and Ganis have both said the Rams brought it up. Most say they now forget. Some think it was actually a St. Louis attorney.

    “It might surprise you, but I favored it,” said former convention center director Bruce Sommer. “I had been managing the Kiel and St. Louis arena. I learned that if the public owns it, likely they’ll never put another dime into it. And in a number of years, it won’t be a very good facility.”

    But regional leaders refused to guarantee a dollar figure on the upgrades — they didn’t want to commit future tax dollars.

    The parties went back and forth on the subject.

    At one point in negotiations, Hyman pushed away from the table. “‘Guys, do I need to remind you? There’s only one NFL corporation that wants to move,’” Sommer recalls him saying. Then Hyman pulled his chair back to the table. “‘Now let’s get reasonable.’”

    The St. Louisans had little choice, Sommer said. “What are we going to do, sit here with an empty $300 million stadium, and be the laughingstock of the country?”

    Neither Hyman nor Gelfand returned calls seeking comment.

    In the end, they worked out a deal that allowed the Rams to leave the dome if the parties couldn’t agree on top-tier upgrades and arbitrators ruled in their favor.

    “Believe me, I tried to convince the St. Louis parties not to do it even though I was representing the Rams,” Ganis said. “I knew then, and I explained to them then, that this was going to be a major mistake they were making. I told them.”

    “We weren’t looking to be pigs,” he continued. “We just wanted the building updated on a regular basis over 30 years. That’s all we were looking for. We knew that St. Louis was a challenging market compared to many of the other markets in the NFL. So we had to have a first-class building.”

    Smith, the convention center attorney, chuckled some last week when asked about the clause. It didn’t, then, really seem like something they had to worry about.

    “My recollection,” he said, “was we thought we had plenty of time to figure that out.”
    KEY MOMENTS FOR ST. LOUIS RAMS

    Feb. 1, 2013 • Arbitrators rule in favor of Rams’ $700 million proposal to reach first-tier status at Edward Jones Dome.

    July, 2013 • Regional leaders reject Rams’ $700 million plan. “We simply don’t have the money to do it,” convention and sports complex authority head Jim Shrewsbury says.

    January, 2014 • Rams owner Stan Kroenke buys 60 acres in Inglewood, Calif. NFL Commissioner Roger Goodell tells St. Louis not to overreact: “There are no plans to my knowledge of a stadium development.”

    Nov. 6, 2014 • Gov. Jay Nixon announces formation of task force headed by former Anheuser-Busch executive Dave Peacock and attorney Bob Blitz to keep NFL football in St. Louis.

    Jan. 5., 2015 • Kroenke’s plans are made public to build an 80,000-seat stadium in Inglewood, partnering with Stockbridge Capital Group on a multi-faceted 300-acre project.

    Jan. 9, 2015 • Stadium task force reveals plans for an open-air riverfront stadium on the north edge of downtown St. Louis.

    Jan. 26, 2015 • Rams convert Edward Jones dome lease to year-to-year status.

    March 2015 • St. Louis County taxpayers are removed from stadium financing, stripping plan of $6 million a year and raising questions about viability of the project.

    Oct. 6, 2015 • Proposed St. Louis stadium gets a $158 million name: National Car Rental Field.

    Dec. 6, 2015 • Task force cuts deal to fill financing hole, giving stadium naming rights money to NFL. but keeping anticipated tax revenue.

    Dec. 9, 2015 • NFL executive Eric Grubman says on a local radio show: “St. Louis will surely fall short of having a compelling proposal that would attract the Rams.”

    Dec. 10, 2015 • Aldermanic committee votes 7-2 to send stadium financing bill to full Board of Aldermen.

    Dec. 16, 2015 • Houston Texans owner Robert McNair tells Houston Chronicle: St. Louis is “getting pretty close, in my opinion, to being an attractive proposal. And if they do come up with an attractive proposal … I don’t think the Rams will receive the approval to relocate.”

    Dec. 17, 2015 • Goodell warns Nixon and his task force that the NFL has no plans to contribute $300 million toward construction of a St. Louis stadium.

    Dec. 18, 2015 • Aldermen approve funding plan for stadium construction, 17-10.

    Jan. 5, 2016 • Rams file for relocation, blasting the St. Louis market and stating that any NFL club agreeing to stadium proposal “would be well on the road to financial ruin.”

    Jan. 9. 2016 • In a report sent to NFL team owners, Goodell calls the St. Louis stadium plan inadequate, suggests that Rams have met relocation guidelines.

    Jan. 12, 2016 • League owners meet in Houston, approve Rams’ move to Los Angeles, 30-2.[/quote]

    #37984
    Avatar photonittany ram
    Moderator
    #38047
    Dak
    Participant

    So much has been made about this presentation regarding the Inglewood plan. You’d think that the CEO of Disney could have come up with something equally or more exciting than the Rams’ organization. Looks like the Carson group dropped the ball.

    #38049
    Avatar photoZooey
    Moderator

    So much has been made about this presentation regarding the Inglewood plan. You’d think that the CEO of Disney could have come up with something equally or more exciting than the Rams’ organization. Looks like the Carson group dropped the ball.

    I’ve thought the same thing.

    But they really didn’t have material equal to Stan’s. They just didn’t. Carson had a nice stadium, and Stan had an entire development with parks and so forth, the NFL Live stuff.

    The thing is that nobody knew it was going to come down to just the projects themselves. Because that’s what it did. Everybody could see Stan’s project was the coolest project ever. But we all thought there was a chance that other factors like Need, and Loyalty, and so on would also weigh in the scales.

    Apparently not.

    So Disney couldn’t work magic cuz all they had was a stadium.

    #38057
    Avatar photowv
    Participant

    So Disney couldn’t work magic cuz all they had was a stadium.

    Yeah, Disney was stuck with the non-magical
    facts.

    It wasn’t about the ‘presentation’
    it was the facts that the presentation
    showed.

    w
    v

    #38059
    Dak
    Participant

    Hmm. So even “imagineers” couldn’t beat Kroenke’s vision.

    amazed girl meme

    #38063
    Avatar photoZooey
    Moderator

    Hmm. So even “imagineers” couldn’t beat Kroenke’s vision.

    amazed girl meme

    Oh, Disney could.

    But this wasn’t a Disney project.

    It just had a Disney bumper sticker.

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