dozens of years ago i wrote a college paper on how import tariffs helped Harley Davidson recapture US market share in the late 80’s and beyond.
Quick summary
Harley Davidson; started by 2 brothers by mounting a combustible engine to a bicycle with beefy suspension in the early 1900s
HD got big quick contracts with US Army to use these motorized bikes in combat during WWI and WWII.
Harley Davidson bikes gained popularity in 20s and 30’s for bootleggers.
Harley Davidson evolves in 50 and 60’s to become premier bike in the US for both image and quality.
in the late 60’s or early 70’s Harley Davidson family sells company to AMF… (AMF, the sporting goods company that made shitty volleyballs, basketballs that were mainly used in school playgrounds and sold through retailers) This was the bike that Kelly Leak rode in the Bad News Bears in 1976…., ….. Harley Brand goes to shit under AMF
Meanwhile, Kawasaki, Yamaha, Honda, Suzuki, made reliable dirt bikes and transitioned them to very cool looking fast bikes in the late 70s and 80s through today….. (i owned a Yamaha YZ 600, it was fast and handled like a dream) for about $1500 to 2,000 bucks. …the Tom Cruise bike in Top Gun)
Harley Davidson family buys the brand back from AMF in the late 70’s to early 80’s but can’t compete with these superior Japanese imports.
Harley Davidsons asks the US gov’t for a protection tax on these Japanese imported bikes… and overnight, these Japanese imports double in price. This bought Harley time to retool and reimage their bikes to everyone, from yuppies, the bikers, to the casual rider and more importantly to compete on price. …and the rest is history for HD.
in addition, I’ve been managing global pricing offerings for the past 20+ years to support hi-tech business. Transactions on cross border business have related import fees, freight, import duty, import taxes to ship products between “County A to Country B” based on commodity type. These actual incurred fees are passed on to the end use customer.
Mac, is this true and correct?