Fewer people are watching the NFL on TV

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  • #54193
    zn
    Moderator

    Why is TV viewership down?

    Why is TV viewership down?

    Mike Florio

    Fewer people are watching the NFL on TV, and no one really knows why.

    The NFL Players Association admits that the trend is an obvious concern. The league has kept quiet, likely fearful that talking about the situation would lend credence to the dynamic, possibly causing other fans who are still watching the games to say, “Maybe I should stop, too.”

    The decline has become a mystery, for the media and surely for the NFL. The league’s failure to discipline more aggressively players who have engaged in off-field misconduct possibly has turned off some fans. A perception that the league reacts too heavy-handedly in other matters (like #DeflateGate and the Saints bounty scandal) could cause others to think the NFL hopes to steer certain teams toward success and to make it harder for others to succeed.

    These two dynamics have contributed to an intense sense of disdain by plenty of fans for Commissioner Roger Goodell. It’s odd, however, to think that fans are choosing not to watch the NFL on TV because they don’t care for the man whose name appears on the football. (That said, it’s likely no accident that Goodell largely stays out of view.)

    The disconnect between the images televised across the country in high definition and the things seen by the naked eye in real time by seven officials interspersed with young, strong, large, fast men in armor remains a far bigger problem than the league office ever would admit. The NFL seems to have a general reluctance to fully embrace technology in order to get the calls right. At some point, however, the league must take more seriously the impact of fan frustrations arising from the sense that what everyone else sees is missed by the small group of people whose vantage point is the most important.

    The ongoing desire to expand the NFL’s reach to other countries likely alienates some fans as well, given the potential belief that the league is taking the domestic audience for granted as it tries to spread the pro football virus around the globe. The mere mention of, for example, an international franchise or a Super Bowl played beyond borders of the U.S. sparks a strong negative reaction from plenty of fans.

    Meanwhile, viewing habits have changed, dramatically. The younger generation no longer congregates around a large box; they carry small ones everywhere they go, constantly staring at them like zombies peering in to a sardine can full of brains. Many members of Generation Z don’t feel compelled to take the time to witness the flow of a game, the shifts in momentum, the nuances that set the stage for game-changing moments in the fourth quarter. They just want the highlights and the stats, so that they can see how their favorite team and, perhaps more importantly, their fantasy team performed.

    Speaking of fantasy football, consider the perspective of kids who were born after the rise of what once was a collateral consideration to traditional rooting interests. With the pieces of a fantasy team spread over various NFL franchises, plenty of fans may not have the same zeal about one specific team, with the us-against-the-world mindset inherent to pre-fantasy fans fully undermined by the reality that, for example, an ardent Panthers fan may have Saints quarterback Drew Brees on his fantasy team.

    Some would say the election is a factor, but if anything the political consternation should be causing people to more fervently embrace their diversions. Apart from the conflicts between prime-time games and two of the presidential debates, fans should be regarding NFL games as an escape from the political nonsense.

    The quality of the early-season matchups could be an issue, due in large part to a lesser number of star players on great teams. Peyton Manning has retired, Tom Brady is suspended (his team nevertheless had two of its first three games televised nationally), and some of the best quarterbacks remain largely unknown and/or unaccomplished.

    The concussion crisis, and the reality that football has become the pin cushion for criticism even though plenty of sports and other activities entail a risk of head injuries, likely has caused some fans to feel guilty about watching or enjoying football. In turn, the league’s efforts to make the game safer probably has influenced others who want big hits and who don’t care about the physical consequences to lose interest.

    Some are suggesting that the anthem protests are causing fans to boycott the NFL, but it’s hard to see a connection between the objections to the behavior of a small group of players and the decision of significant numbers of fans to deprive themselves of something they enjoy. The NFL has made its position on the anthem clear, and the vast majority of players continue to stand at attention.

    Even with the decline, nothing brings a live audience together like the NFL (except for The Walking Dead). But it’s clear the NFL has reason to worry, and that it has work to do. A more aggressive and creating marketing push could be needed, along with a willingness to consider significant changes to the rules and the officiating procedures.

    Whatever the reasons, and there surely are many, the NFL has billions of reasons to figure them out — and to begin the process of addressing the problem. Publicly ignoring the issue is fine. If they’re privately paying no attention to it, the league will be in or a rude awakening when the time comes to negotiate the next set of TV deals.

    #54196
    bnw
    Blocked

    Fantasy football has hurt viewership. All they care about are the stats of their players so no need to watch the game.

    The upside to being a Rams fan is heartbreak.

    Sprinkles are for winners.

    #54203
    Winnbrad
    Participant

    I can only speak as to why I never watch games anymore in real time. Instead, I watch replays with the NFL pass on Apple TV. Several reasons:

    No commercials. There are way too many stoppages in play. The commercials go on forever, and most are bad. Refs take too long to make decisions. All of that slows the game down.

    Replay games allow me to rewind and really enjoy the subtle stuff about the game.

    I play fantasy football, so I watch the Redzone for the highlights and stats. I also follow along on my ESPN app. My local games are always the Redskins, Ravens, or Panthers. I only watch those teams if the Rams are playing them.

    Most commentators are bad. I like some, but most talk too much about issues not related to football. Case in point, the kneeling thing going on now. I don’t care. I watch football for football, not political/social stances being pursued by a bunch of millionaires that are paid to play a game. Turning down the volume helps.

    Sideline reporters. Too many of them. Yes, the ladies are pretty, but they’re not needed.

    I think the biggest problem the NFL has is supply and demand. The demand for football is still extremely high, but the supply is everywhere. I can watch football on my TV, laptop, desktop, phone, and every bar in Richmond. There must be a thousand sports bars here, all packed with dozens of televisions. There is no reason for me to sit through a 3 hour game that consists of about 45 minutes of actual playing time, when I can watch snippets all day on so many different devices. And I can avoid all commercials and non-football related BS.

    Edited because of words and things.

    • This reply was modified 7 years, 7 months ago by Winnbrad.
    #54205
    bnw
    Blocked

    I can only speak as to why I never watch games anymore in real time. Instead, I watch replays with the NFL pass on Apple TV. Several reasons:

    No commercials. There are way too many stoppages in play. The commercials go on forever, and most are bad. Refs take too long to make decisions. All of that slows the game down.

    Replay games allow me to rewind and really enjoy the subtle stuff about the game.

    I play fantasy football, so I watch the Redzone for the highlights and stats. I also follow along on my ESPN app. My local games are always the Redskins, Ravens, or Panthers. I only watch those teams if the Rams are playing them.

    Most commentators are bad. I like some, but most talk too much about issues not related to football. Case in point, the kneeling thing going on now. I don’t care. I watch football for football, not political/social stances being pursued by a bunch of millionaires that are paid to play a game. Turning down the volume helps.

    Sideline reporters. Too many of them. Yes, the ladies are pretty, but they’re not needed.

    I think the biggest problem the NFL has is supply and demand. The demand for football is still extremely high, but the supply is everywhere. I can watch football on my TV, laptop, desktop, phone, and every bar in Richmond. There must be a thousand sports bars here, all packed with dozens of televisions. There is no reason for me to sit through a 3 hour game that consists of about 45 minutes of actual playing time, when I can watch snippets all day on so many different devices. And I can avoid all commercials and non-football related BS.

    Edited because of words and things.

    Good points made there. I’d add that the TV broadcasters lack knowledge about the teams. The broadcasters are nomads not associated with any one team. That lack of familiarity has to hurt ratings.

    The upside to being a Rams fan is heartbreak.

    Sprinkles are for winners.

    #54207
    PA Ram
    Participant

    I think it’s probably a generational thing too. Kids today grow up with so many things screaming for their attention. It’s different. Also–fantasy football has changed things a bit. People can be actively involved managing their own teams and so team loyalty isn’t what it used to be. They can follow through stats. You have the Madden games which offer another football like diversion with active participation plus a million other games.

    Then there is the internet itself. There is the free streaming.

    There is the cost of going to an actual game.

    And don’t forget the cost to support a team through merchandise. Not cheap stuff.

    It’s lots of things–but I’m not so sure the NFL’s plan to take over the world will work.

    Corporations believe growth–one way or another. The reality is there is no such thing.

    What’s after the world?

    Space? Alien populations?

    It can’t grow forever–and people, generations and their interests change.

    "Reality is that which, when you stop believing in it, doesn't go away. " Philip K. Dick

    #54209
    nittany ram
    Moderator

    I think it’s probably a generational thing too. Kids today grow up with so many things screaming for their attention. It’s different. Also–fantasy football has changed things a bit. People can be actively involved managing their own teams and so team loyalty isn’t what it used to be. They can follow through stats. You have the Madden games which offer another football like diversion with active participation plus a million other games.

    Then there is the internet itself. There is the free streaming.

    There is the cost of going to an actual game.

    And don’t forget the cost to support a team through merchandise. Not cheap stuff.

    It’s lots of things–but I’m not so sure the NFL’s plan to take over the world will work.

    Corporations believe growth–one way or another. The reality is there is no such thing.

    What’s after the world?

    Space? Alien populations?

    It can’t grow forever–and people, generations and their interests change.

    Quite frankly I don’t think there’s enough interest in American football to expand overseas like the NFL is rumored to want to do. Especially considering how cost prohibitive it is to attend a game. And what will happen to the fan interest when the Munich Muskrats post losing records for 3 or 4 straight years?

    • This reply was modified 7 years, 7 months ago by nittany ram.
    #54210
    zn
    Moderator

    Quite frankly I don’t think there’s enough interest in American football to expand overseas. Especially at what it costs to attend a game.

    Yeah I don’t like this new “grow the brand” NFL.

    And Kroenke buys into that stuff like a starving kid in a bakery.

    #54212
    wv
    Participant

    Interesting topic. I did not realize the TV ratings were down.

    I also, did not expect to read this sentence today:

    The younger generation no longer congregates around a large box; they carry small ones everywhere they go, constantly staring at them like zombies peering in to a sardine can full of brains.

    Personally, i don’t watch the NFL because i can’t afford TV. Its just about money.

    I mean, for me to pay
    for a TV cable or satellite hookup would cost somewhere between 60 and 100 bucks a month.
    And watchin TV is just not worth that to me. Now if i could pay for the individual shows/games i want, then I might pay for TV. But i dont want to pay that big a monthly fee for a vast-wasteland of tv-garbage.

    w
    v

    #54213
    Zooey
    Participant

    Well, I am not going to pay $1,000/year, or whatever it is when you add the NFL package charge to the monthly dish charge. If I had a satellite anyway, I would possibly be tempted, but I think they charge too much. I don’t understand why anybody pays it.

    I watch the Rams on TV when they are broadcast for free. But I have had it with being fleeced for entertainment.

    #54214
    Zooey
    Participant

    Interesting topic. I did not realize the TV ratings were down.

    I also, did not expect to read this sentence today:

    The younger generation no longer congregates around a large box; they carry small ones everywhere they go, constantly staring at them like zombies peering in to a sardine can full of brains.

    Personally, i don’t watch the NFL because i can’t afford TV. Its just about money.

    I mean, for me to pay
    for a TV cable or satellite hookup would cost somewhere between 60 and 100 bucks a month.
    And watchin TV is just not worth that to me. Now if i could pay for the individual shows/games i want, then I might pay for TV. But i dont want to pay that big a monthly fee for a vast-wasteland of tv-garbage.

    w
    v

    It doesn’t say how much they are down, I noticed. This could just be an article written because it’s the guy’s job to write something every so often.

    #54215
    Agamemnon
    Moderator

    I don’t watch as much TV in general and football in particular, because it has become less and less about the game and more about face time for announcers or celebs. You miss plays cause they are interviewing some guy on the sideline or something else of no particular interest. The draft is a good example. I used to take a day off work and get a motel room with cable just watch the draft. Now, I just record and fast forward through it to get the interesting bits.

    ESPN has turned into some kind of Disney marketing channel and The NFL’s own channel just repeats and repeats a few stories that cover a limited area of interest. How many times do I have to watch Beckum? or any other media darling?

    Agamemnon

    #54216
    PA Ram
    Participant

    Well, I am not going to pay $1,000/year, or whatever it is when you add the NFL package charge to the monthly dish charge. If I had a satellite anyway, I would possibly be tempted, but I think they charge too much. I don’t understand why anybody pays it.

    I watch the Rams on TV when they are broadcast for free. But I have had it with being fleeced for entertainment.

    Yeah–I’ll watch them when they’re on or see what I can through RedZone. If they offered a Rams package for a reasonable price I’d look at it.

    "Reality is that which, when you stop believing in it, doesn't go away. " Philip K. Dick

    #54218
    Agamemnon
    Moderator

    AT&T bought DirectTV. In a couple of years all of their stuff will be streamed over the internet. Satellites will be cut out. I read that.

    http://money.cnn.com/2014/05/18/news/companies/att-directv/index.html

    http://www.dslreports.com/shownews/ATT-to-Offer-DirecTV-Without-the-Satellite-Dish-136405

    AT&T to Offer DirecTV Without the Satellite Dish
    by Karl Bode
    Tuesday Mar 01 2016 15:59 EDT

    AT&T today announced the company will be offering not one but three new DirecTV branded Internet video services sometime late this year. All three of the options are aimed at delivering DirecTV television content without the need to attach a satellite dish to your house. In other words, AT&T’s taking DirecTV nationwide in what sounds like a mammoth over-the-top streaming video play. The offerings vary slightly; one subscription offering much like Dish’s Sling TV, one subscription offer aimed specifically at wireless customers, and one ad-supported service aimed at Millennials.

    Click for full size
    AT&T clearly hopes that one of the three services will succeed where so many ISP streaming services have failed. Given that such services can cannibalize existing pay TV subscribers, telecom companies often hamstring such offers resulting in a parade of dull services that fail in the market.

    AT&T executives insist these new services will be different.

    “We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can’t get or can’t afford a traditional pay-TV service,” says AT&T exec John Stankey.

    “We intend to offer customers a quality pay-TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation.”

    Whether customers are actually interested will depend heavily on how much the services cost, something AT&T isn’t yet revealing. Given moves by Verizon, it seems extremely likely that one or all of the options will lean heavily on AT&T’s controversial interest in “zero rating,” or letting a carrier’s own content bypass usage caps. Here’s the three new options coming later this year, and AT&T’s explanation of each:

    DIRECTV Now:

    quote:The company plans to offer a range of content packages, including much of what is available from DIRECTV today — on-demand and live programming from many networks, plus premium add-on options. Customers will be able to access the service over a wired or wireless Internet connection and on Internet-enabled devices. Consumers can simply sign-up for the service, download the app and begin watching.

    DIRECTV Mobile:

    quote:This affordable offer will deliver a mobile-first user experience for people wanting to watch premium video and made-for-digital content directly on a smartphone, regardless of the wireless provider. Consumers can start watching video immediately after the same simple sign-up and app-download process.

    DIRECTV Preview:

    quote:This free offer for anyone with a wired or wireless Internet connection will feature some of the quality programming available on DIRECTV today. The tailored ad-supported service will showcase content from AT&T’s AUDIENCE Network, many networks and other content sources, and millennial-focused video from Otter Media, a joint venture of AT&T and The Chernin Group.

    AT&T’s announcement comes on the heels of the news the company is backing away from traditional U-Verse TV, which is delivered over AT&T’s DSL and fiber to the node network. Many new customers are being pushed toward DirecTV first and foremost. Later this year, customers (potential cord cutters especially) will be directed to these new streaming options, but whether they resonate with consumers will again depend on whether AT&T’s seriously willing to compete on price.

    Agamemnon

    #54227
    NERam
    Participant

    And what will happen to the fan interest when the Munich Muskrats post losing records for 3 or 4 straight years?

    Coupla things might happen.

    1 – The fans become so irate that they demand a name change from Muskrats to Rams, to help them explain their teams losing record to their friends and co-workers.
    2 – The fans become so irate that they demand a coaching change. A new young hotshot coach named Fisher comes in and promptly yells at the team in German, “Im krank von diesem 7-9 bs.“

    #54228
    zn
    Moderator

    AT&T bought DirectTV. In a couple of years all of their stuff will be streamed over the internet. Satellites will be cut out. I

    Good. Now, instead of having to deal with my dish kicking out, I will only have to worry about cable kicking out. Which of course it does, more often than the dish.

    #54235
    Agamemnon
    Moderator

    Good. Now, instead of having to deal with my dish kicking out, I will only have to worry about cable kicking out. Which of course it does, more often than the dish.

    I have had both. Many years ago when cable was analog it suxed. I ran a satellite car for the rail gang that I worked on. It was one of those old time big giant dishes. The dish was set up on a flat car. I ran it through a distribution thing and it had 6 tv channels for the guys to tune to, ~20 bunk cars and a 100 tvs, over a 1/4 mile long. I have stayed in many motel rooms that had the old cable. For many years Dish was the best thing going, but their customer service went way down hill in the last few years. After more than 20 years of them, I got disgusted and went with cable, a DSL modem. I like it just fine. A lot of the old cable problems are gone. it is basically a streaming internet connection. I lost a couple channels, BBC America and Cinemax. But, overall I like it better. I have plenty of experience with both and for many years. I prefer cable now.

    Agamemnon

    #54821
    zn
    Moderator

    Bump, since this is an active topic.

    See this thread too.

    link: http://theramshuddle.com/topic/nfl-viewership-is-dropping/

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